Motorsports Market By Race Series (Formula Racing, Stock Car Racing, Sports Car Racing, Touring Car Racing, Sprint Car Racing , Hill Climb Racing, Off Road Racing, Rally Racing & Others), By Channel (Broadcasting, Ticketing, Race Host Fees, Advertiser/Sponsorship, Merchandising & Others), By Geography - Global Opportunity Analysis & Industry Forecast, 2022-2027

Report Code: ATR 0005 Report Format: PDF + Excel
Motorsports Market Overview
The Motorsports Market size is set to grow at a CAGR of 10.2% during the forecast period 2022-2027 to reach $12.9 Billion by 2027. Growth in the formula racing format for electric vehicles, rising revenues in the Formula One racing championship and growing popularity of motorsports among millennials through broadcasting and social networking platforms have boosted the motorsports market. Factors such as an increase in the number of races, advertisements and sponsorships are driving the motorsports market forward. Huge investments are done by the sponsors as these sports events are an ideal platform for the companies to promote their products. This racing entertainment attracts spectators and generates revenue for its products. Increasing safety features in auto racing vehicles, increasing promotional activities coupled with rising investments by sponsors across the globe in formula racing and drag racing as well as rallycross would propel the market growth during the forecast period. Changes in the motorsport regulations such as limitations on the number of combustion engines, powertrains, turbos & MGU-Hs and others as a key focus towards driver safety, the introduction of Apps, streaming platforms and improved graphics for revolutionizing fans experience and other key trends in the motorsport industry will impact the growth of the market in the coming future.

Report Coverage

The report: “Motorsports Industry Outlook – Forecast (2022-2027)” by IndustryARC, covers an in-depth analysis of the following segments in the Motorsports industry.

By Race Series: Formula Racing (Formula 1, Formula E, IndyCar, Formula 2 and Others), Stock Car Racing (IMCA Modified Championship, NASCAR, ARCA Menards Series, Super DirtCar Series, Others), Sports Car Racing (WeatherTech SportsCar Championship, Blancpain Endurance Series, WEC, Intercontinental GT Challenge, Trans AM Series, Blancpain Sprint Series and Others), Touring Car Racing (World Touring Car Championship, BTCC, DTM, Others), Sprint Car Racing (Lucas Oil ASCS Sprint Car Series, World of Outlaws and Others), Hill Climb Racing (FIA European Hill Climb Championship, FIA International Hill Climb Cup, British Hill Climb Championship, Championnat de France de la Montagne and Others), Off Road Racing (Lucas Oil Off Road Racing Series, TORC: The Off-Road Championship, SCORE International, Best in the Desert and Others), Rally Racing (WRC, APAC Rally, European Rally, Dakar Rally, ARA Rally and Others) and Others.
By Channel: Broadcasting, Ticketing, Race Host Fees, Advertiser/Sponsorship, Merchandising and Others.
By Geography: North America (U.S., Canada, Mexico), Europe (U.K, Germany, Italy, France, Spain, Russia, Netherlands, Belgium, Turkey, Austria and Others), APAC (China, Japan, South Korea, India, Australia, Malaysia, Thailand and Others), South America (Brazil, Argentina, Others), RoW (Middle East, Africa).

Key Takeaways

  • The players of this market are taking more strategic steps for the expansion of the market through new product launches, acquisitions, investments and others; and to showcase their engineering capabilities, which in turn affects the brand value of the organizations, thereby driving the growth of global motorsports market during the forecast period 2021-2027.
  • In March 2021, Ferrari launched its new Formula 1 car, SF21 as their challenger for the 2021 Formula 1 World Championship. This product is an evolution of its predecessor product, SF1000, but It has new features such as a new engine and powertrain, revised rear suspension and reworked livery. It also witnessed extensive developments of the front slider, the front nose, front wing, airbox and sidepods, which will help the organization in achieving a much-improved form compared to last year’s form.
  • In November 2021, Speedway Motorsports, a leading marketer, promoter and sponsor of motorsports entertainment and Dover Motorsports made an announcement stating that the companies have entered into a definitive agreement under which Speedway Motorsports will acquire Dover Motorsports for an approximate total equity value of $131.5 million, to offer support to the motorsports industry and to expand their business share in the motorsports market.

Global Motorsports Market Value Share, By Channel, 2021 (%)
Motorsports Market
For More Details On this report - Request For Sample

Motorsports Industry Outlook - by Race Series

The formula Racing segment held the major market share in 2021, with a market share of 38.2% of the Motorsports market size and is estimated to reach $4374.3 million by 2027, with a CAGR of around 10.7% during the forecast period 2022-2027. The growth is mainly attributed to a rising partnership of brands and television rights holders, the emergence of new sporting power, a greater fusion of sports and entertainment, rising popularity of live sports on OTT and social media platforms. In March 2020, the Renault F1 team and DP world have signed an agreement making DP World the global logistics partner and the title partner of the team which will become the Renault DP World F1 team. The partnership helps explore opportunities to increase the efficiency of their supply chain including improved powertrain and engine development. In April 2020, Disney revealed plans to acquire Formula 1 Racing from Liberty Media for over $4 billion. Liberty Media has sold off its ownership of the sport after just three years at the helm. This acquisition was done with a vision to rebuild the program layout as a part of making the sport more entertaining. Furthermore, Touring Car Racing was analyzed to witness the highest growth with a CAGR of 15.9% during 2022-2027. The growing adoption of aggressive digital strategy in world touring car championships such as the introduction of a new interactive show with WTCC drivers on each event exclusively for digital broadcasting is welcoming a larger audience and recruiting new generation of fans. Factors like the incorporation of new program formats are analyzed to fuel the market growth in future years.

Motorsports Industry Segment Analysis - by Channel

The broadcasting segment is analyzed to acquire a market share of 28% of the motorsports market size by 2027 and is estimated to grow at a CAGR of 9.9% during the forecast period 2022-2027. Motorsports broadcasting service includes live-streaming, recorded videos or highlights of the competition through television or OTT platform. The burgeoning demand for high-speed access to watch all racing events including NASCAR, NHRA, MotoGP, F1, Indycar, ARCA, WRC, WTCC, WEC, Superbike, Supercross, Motocross, Ferrari Challenge, Supercar and much more live streaming at a very affordable price has increased the adoption of premium subscription services. Meanwhile, a host of Chinese companies are investing in events, broadcast rights, teams, facilities and leagues at home and abroad, as encouraged by the government. Along with this, rights holders, brands and broadcasters increasingly exploring new formats and scheduling events, which in turn is contributing to the growth of the market. Broadcasters and media channels arrange rights agreements directly with the individual sanctioning bodies. Broadcasters receive revenue from corporate sponsors and advertisers for promotional airtime during race events. Strong television performance and the ongoing popularity of motorsports events are important because they help drive incremental advertising revenue. In addition, broadcasters play a significant role in promoting the sport by providing strong graphics, production values, music and talent, which all add to an exciting broadcast experience for fans..

Motorsports Market Segment Analysis - Geography

Europe dominated the Motorsports Market in 2021, with a market share of 38.4% in 2020 and estimated to reach $3609.4 million by 2027, with a CAGR of 8.2% during the forecast period 2022-2027. This growth is mainly driven by increasingly sophisticated and tailored content strategies for each major platform and the emergence of social media and OTT platforms as broadcast channels in this region. In October 2021, The International Automobile Federation (FIA) announced its new plan of developing motorsport in Africa, to improve motorsport across the continent by strengthening the operational foundations for future events, implementing legacy projects and boosting commercial partnerships. Such developments will accelerate the growth of this market during 2022-2027. In August 2021, IQOO, a sub-brand of Vivo, announced being an official partner of German-based, BMW M Motorsport for the 2020 Deutsche Tourenwagen Masters (DTM) Season. After this partnership with BMW, the brand seems to be laying the foundation for its official launch in the European region. Such developments are anticipated to accelerate the growth of the motorsport industry in Germany during the forecast period. The roW is analyzed to witness the fastest growth, around a CAGR of 13.4% during the forecast period 2022-2027, due to the growing popularity of motorsports and entertainment activities. In June 2020, Motorsport Network announced its further expansion in the Middle East and North Africa region, with a Joint Venture with Triangle Media. In 2020, there were two F1 Grands Prix in Abu Dhabi and Bahrain, MotoGP in Qatar while Saudi Arabia added the legendary Dakar rally in 2020 to its roster that already includes the Riyadh Formula E race.

Motorsports Market Drivers

Ever Growing Popularity of Motorsports is driving the market:

Motorsports events generate a huge amount of revenue and contribute towards economical development, which is a major growth driving factor of this market. In July 2021, the International Automobile Federation (FIA) revealed that the motorsport industry contributed an annual $188.2 billion of business to the global economy. The growing popularity of motorsports among people creates a positive impact on revenue. According to another report by FIA, motorsports is one of the most watched sports worldwide and is one of the fastest-growing spectator sports. Grand Prix sports events had an annual attendance of more than 4 million in 2019, while 8 Grand Prix events had more than 200,000 spectators. The weekend attendance went up by 1.75% and the Sunday attendance was up by 4% compared to 2018. Such high popularity of these sports creates various ways to generate higher revenue. This in turn drives the growth of this market. In November 2021, Formula 1 owners announced that more than a quarter of a million people have already registered for pre-sale tickets for the inaugural Miami Grand Prix, which will take place around May 2022, where the planned audience capacity is around 80,000. The FIA report of July 2021, shows that the motorsports industry added $79.1 billion in total value through the goods and services including official merchandise, produced by the motorsport industry.

Adoption of new business models is one of the major factors creating opportunities for the motorsports market:

Amidst the Covid-19 breakout, many motorsports organizations were adopting many new business models including organizing virtual racing events to overcome, a difficult situation where fans were not able to enjoy these events like before, which in turn will create more opportunities for the motorsports market during the forecast period 2022-2027. For instance, in January 2021, F1 announced about the return of Virtual Grands Prix 2021 after a record-breaking year for the F1 Esports Series. The F1 report also states that virtual racing witnessed a total of 11.4 million live stream views across all digital platforms, which represented a 98% increase from 2019. Similarly, in September 2021, Porsche launched Gran Turismo Cup Asia Pacific virtual auto racing. The involvement of well-known famous champions from past and present days makes these events more popular among the fans. Furthermore, the prize money from these events goes straight to the charitable trusts, which also affected the involvement of the fans and drivers as well as other celebrities positively. A report states that more than 30 million people tuned into the Virtual Grand Prix series 2020 to see F1 stars, sporting icons and music chart toppers represent the ten F1 teams in eight live events that replaced the official calendar, as the real-life auto racing stopped due to the pandemic.

Motorsports Market Challenges

Negative Environmental effects are impeding the growth of the market:

Even though the motorsports market is growing over the years, but the associated environmental risks are creating hurdles to the growth of this market. These motorsports vehicles cause air pollution as well as noise pollution and create negative impacts on the environment. For instance, according to a report of the International Automobile Federation (FIA), published on December 2019, environmental risk is one of the major challenges faced by the F1 motorsport market, as the F1 driving activities produce around 256000 tonnes of carbon dioxide annually. The audit conducted by the FIA also states that the total carbon dioxide generated by the F1 motorsports in 2019 reached 1.9 million tonnes per year, after including the pollution created by the fans of this sport. Such negative impact of these sports events on the environment will create hurdles for the growth of this market during the forecast period 2022-2027. However, the rising adoption of electric vehicles for such motorsports events and various initiatives taken by the FIA to reduce the emission level of F1 is assisting in offsetting this challenge during the later stages of the forecast period 2022-2027.

Motorsports Industry Outlook

Product launches, acquisitions and R&D activities are key strategies adopted by players in the Motorsports market. The key players in the Motorsports market include

  1. Liberty Media
  2. AMG Motorsport
  3. Ferrari S.p.A
  4. McLaren Group
  5. Red Bull Racing
  6. BMW Motorsport
  7. Renault Group
  8. Citroen
  9. Automobile Club de l'Ouest
  10. National Association for Stock Car Auto Racing

Recent Developments

In June 2021, Ferrari S.p.A. has signed an agreement with Amazon Web Services to become their official cloud, machine learning and artificial intelligence provider. The agreement will bolster the performance and design of its exotic racing and street cars by taking advantage of the computing power of the AWS cloud.
In January 2021, McLaren Racing and Formula E have signed an agreement to enter the ABB FIA Formula E world championship and manufacturer line-up from the new Gen3 era.
In March 2020, the Renault F1 team and DP world have signed an agreement making DP World the global logistics partner and the title partner of the team which will become the Renault DP World F1 team. The partnership helps explore opportunities to increase the efficiency of their supply chain.

Relevant Report Titles:

Report Code: ATR 0052

Report Code: ATR 0058

Report Code: ATR 0078
For more Automotive Market reports, please click here
1. Motorsports Market Overview
    1.1 Definitions and Scope
2. Motorsports Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key trends By Race Series
    2.3 Key trends segmented by Geography
3. Motorsports Market – Market Landscape
    3.1 Comparative Analysis
        3.1.1 Top 5 Financial Analysis
        3.1.2 Market Value Split by Top 5 Companies
        3.1.3 Pricing Analysis (Comparison of General Price Offerings in the Market)
4. Motorsports Market – Industry Market Entry Scenario Premium (Premium)
    4.1 Regulatory Framework
    4.2 Case Studies
    4.3 Ease of Doing Business Index
    4.4 Customer Analysis
5. Motorsports Market – Startup Company Scenario (Premium)
    5.1 Startup Company Analysis
    5.2 Venture Capital Funding Scenario
6. Motorsports Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porter's five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Motorsports Market – By Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
8. Motorsports Market – By Race Series (Market Size - $Million/Billion)
    8.1 Formula Racing
        8.1.1 Formula 1
        8.1.2 Formula E
        8.1.3 IndyCar
        8.1.4 Formula 2
        8.1.5 Others
    8.2 Touring Car Racing
        8.2.1 World Touring Car Championship
        8.2.2 BTCC
        8.2.3 DTM
        8.2.4 Others
    8.3 Stock Car Racing
        8.3.1 IMCA Modified Championship
        8.3.2 NASCAR
        8.3.3 ARCA Menards Series
        8.3.4 Arena Racing USA
        8.3.5 Others
    8.4 Sports Car Racing
        8.4.1 WeatherTech SportsCar Championship
        8.4.2 Blancpain Endurance Series
        8.4.3 WEC
        8.4.4 Intercontinental GT Challenge
        8.4.5 Trans AM Series
        8.4.6 Blancpain Sprint Series
        8.4.7 Others
    8.5 Sprint Car Racing
        8.5.1 Lucas Oil ASCS Sprint Car Series
        8.5.2 World of Outlaws
        8.5.3 Others
    8.6 Hill Climb Racing
        8.6.1 FIA European Hill Climb Championship
        8.6.2 FIA International Hill Climb Cup
        8.6.3 British Hill Climb Championship
        8.6.4 Championnat de France de la Montagne
        8.6.5 Others
    8.7 Off Road Racing
        8.7.1 Lucas Oil Off Road Racing Series
        8.7.2 TORC: The Off-Road Championship
        8.7.3 SCORE International
        8.7.4 Best in the Desert
        8.7.5 Others
    8.8 Rally Racing
        8.8.1 WRC
        8.8.2 APAC Rally
        8.8.3 European Rally
        8.8.4 Dakar Rally
        8.8.5 ARA Rally
        8.8.6 Others
    8.9 Others
9. Motorsports Market – By Channel (Market Size - $Million/Billion)
    9.1 Broadcasting
    9.2 Ticketing
    9.3 Race Host Fees
    9.4 Advertiser/Sponsorship
    9.5 Merchandising
    9.6 Others
10. Motorsports Market - By Geography (Market Size - $Million/Billion)
    10.1 North America
        10.1.1 the U.S.
        10.1.2 Canada
        10.1.3 Mexico
    10.2 South America
        10.2.1 Brazil
        10.2.2 Argentina
        10.2.3 Others
    10.3 Europe
        10.3.1 Germany
        10.3.2 France
        10.3.3 UK
        10.3.4 Italy
        10.3.5 Spain
        10.3.6 Russia
        10.3.7 Netherlands
        10.3.8 Belgium
        10.3.9 Turkey
        10.3.10 Austria
        10.3.11 Others
    10.4 APAC
        10.4.1 China
        10.4.2 Japan
        10.4.3 India
        10.4.4 Malaysia
        10.4.5 Australia
        10.4.6 Thailand
        10.4.7 Others
    10.5 RoW
        10.5.1 the Middle East
        10.5.2 Africa
11. Motorsports Market - Market Entropy
    11.1 M&A's, collaborations, JVs and partnerships
12. Motorsports Market – Industry Competition Landscape (Premium)
    12.1 Market Share – Global
    12.2 Market Share – By Region
    12.3 Market Share by Race Series
13. Motorsports Market – Key Company List By Country (Premium)
14. Motorsports Market - Company Analysis
    14.1 Company 1
    14.2 Company 2
    14.3 Company 3
    14.4 Company 4
    14.5 Company 5
    14.6 Company 6
    14.7 Company 7
    14.8 Company 8
    14.9 Company 9
    14.10Company 10
* "Financials would be provided to private companies on best-efforts basis ."
Connect with our experts to get customized reports that best suit your requirements. Our reports include global-level data, niche markets and competitive landscape.
List of Tables:

Table 1. Global Motorsports Market Revenue, 2013 – 2019 ($Billion) 
Table 2. U.S. Nascar And Indycar Racing Market Revenue, 2013-2019 ($Million) 
Table 3. Nascar’s National Events (North America) 
Table 4. F1 Team Budget, By Teams, 2013 ($Million) 
Table 5. Broadcasting Revenue In Motorsports Market, 2013 – 2019 ($Million) 
Table 6. Americas Motorsports Broadcasting Market, By Country, 2013 - 2019 ($Million) 
Table 7. U.S. Nascar And Indycar Racing Broadcasting Revenue, 2013-2019 ($Million) 
Table 8. Europe Motorsports Broadcasting Market, By Country, 2013 - 2019 ($Million) 
Table 9. Apac Broadcasting Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 10. Ticketing Revenue In Motorsports Market, By Region, 2013 – 2019 ($Million) 
Table 11. Americas Motorsport Ticketing Revenue, By Country, 2013 – 2019 ($Million) 
Table 12. U.S. Nascar And Indycar Racing Ticketing Revenue, 2013-2019 ($Million) 
Table 13. Europe Motorsport Ticketing Revenue, By Country, 2013 – 2019 ($Million) 
Table 14. Apac Motorsport Ticketing Revenue, By Country, 2013 – 2019 ($Million) 
Table 15. Market Merchandising Revenue, By Region, 2013 – 2019 ($Million) 
Table 16. Americas Motorsport Merchandising Revenue, By Country, 2013 – 2019 ($Million) 
Table 17. U.S. Nascar And Indycar Racing Merchandising Revenue, 2013-2019 ($Million) 
Table 18. Europe Motorsports Merchandising Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 19. Apac Motorsports Merchandising Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 20. Sponsorship Revenue In Motorsports Market, By Region, 2013 – 2019 ($Million) 
Table 21. Market Sponsorship Revenue, By Sponsors Industry Type, 2013 (%) 
Table 22. Americas Motorsport Sponsorship Revenue, By Country, 2013 – 2019 ($Million) 
Table 23. U.S. Nascar And Indycar Racing Advertising& Sponsorships Revenue 2013-2019 ($Million) 
Table 24. Europe Motorsports Sponsorship Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 25. Apac Motorsport Sponsorship Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 26. Race Hosting Fees Revenue In Motorsports Market, By Region, 2013 – 2019 ($Million) 
Table 27. Cost Of Hosting Formula One Grand Prix, 2013 ($Million) 
Table 28. Americas Race Hosting Fees In Motorsports Market, By Country, 2013 – 2019 ($Million) 
Table 29. U.S. Nascar And Indycar Race Hosting Fee E Stimation,  2013-2019 ($Million) 
Table 30. Europe Race Hosting Fees In Motorsports Market, By Country, 2013 – 2019 ($Million) 
Table 31. Apac Race Hosting Fees In Market, By Country, 2013 – 2019 ($Million)
Table 32. Global Market, By Revenue Channels, 2013 - 2019 ($Billion)
Table 33. Global Market Revenue, By Region, 2013 – 2019 ($Million)
Table 34. Americas Market Revenue, By Country, 2013 – 2019 ($Million)
Table 35. U.S. Nascar Racing Market Revenue, 2013 – 2019 ($Million)
Table 36. U.S. Indycar Racing Market Estimation, 2013-2019($Million)
Table 37. Apac Motorsports Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 38. Europe Motorsports Market Revenue, By Country, 2013 – 2019 ($Million) 
Table 39. Bridgestone Revenue, By Business Segment (Tires), 2009-2013($Billion) 
Table 40. Cosan Lubricants, Net Sales, 2010-2012($Million) 
Table 41. Computacenter, Total Revenue, 2011-2013($Million) 
Table 42. Total Revenue Of Goodyear In North America, 2011-2013 ($Million) 
Table 43. Total Revenue Of Goodyear In Europe, Middle East And Africa, 2011-2013 ($Million) 
Table 44. Total Revenue Of Goodyear In Latin America, 2011-2013($Million) 
Table 45. Total Revenue Of Goodyear In Asia Pacific, 2011-2013(In$Million) 
Table 46. Overall Sales: Mclaren Automotive Ltd. 2012-2013 ($Million) 
Table 47. Mercedes-Benz Gmbh Net Revenue, 2011-13 ($Million) 
Table 48. Mrf Limited Total Revenue 2011-2013 ($Million) 
Table 49. Pirelli Total Revenue And R&D Expenditure, 2011-2013($Million) 
Table 50. Williams Revenues (2012-2013) ($Million) 
Table 51. Yokohama Total Revenue 2011-2013 ($Billion) 
Table 52. Yokohama Company R&D, 2010 – 2013 ($Billion) 

List of Figures:

Figure 1. U.S. : Nascar Racing Market Revenue, By Segment,  2014 & 2019 ($Million) 
Figure 2. U.S. Indycar Racing Market Revenue, 2014 & 2019 ($Million) 
Figure 3. U.S. Nascar And Indycar Racing Market Revenue, 2013-2019 ($Million) 
Figure 4. Formaula One Team Expenses Distribution, 2013 (%) 
Figure 5. Global Motorsports Broadcasting Market-By Region (%), 2013 
Figure 6. Americas Motorsports Broadcasting Market-By Country (%), 2013 
Figure 7. Europe Motorsports Broadcasting Market-By Country (%), 2013 
Figure 8. Apac Motorsports Broadcasting Market-By Country (%), 2013 
Figure 9. Global Motorsports Market-By Revenue Channels (In %), 2013 
Figure 10. Global Market-By Regions (In %), 2013
Figure 11. Americas Market-By Country (In %), 2014
Figure 12. Europe Market Revenue, By Country, 2013 (%)
Figure 13. Global Market – Product Launches (2011-2014)
Figure 14. Global Market – Product Launches – By Key Players (2013-14)
Figure 15. Global Motorsports Market – M&A's, Collaborations, Jv's & Partnerships, By No. Of Developments (2011-14) 
Figure 16. Global Motorsports Market – By M&A's, Collaborations, Jv's & Partnerships 
Figure 17. Computacenter, Total Revenue, By Geography, 2013(%) 
Figure 18. The Region Wise Net Sales Market Share By In Values ($ 2.7 Bn) Breakdown 
Figure 19. Sales By Value In Tons Breakdown 
Figure 20. Company’s Sales By Region For The Year 2013. 
Figure 21. Yokohama Business Unit Revenue Share, 2013 (%)