Cider Market Overview
The cider market size is estimated to be $14.7 billion by 2026 growing at a CAGR of 4.6% over the forecast period of 2021-2026. Cider is often known as an alcoholic drink or a beverage made from different apples, and now various fruits have also been bought into the mix to make the offerings diverse. Cider is produced on similar lines to that of wine. The fruits are bought in from the cultivars whereby they are scratted and pressed. The process of fermentation allows the conversion of simple sugars into ethanol using yeasts. Thus, cider most commonly is also referred to as “fermented fruit juice.” Conversely, any many popular cultures, cider is covertly used in places of beer or malt beverage. Furthermore, it exhibits antioxidants properties, and the fruits selected for making ciders are usually bitter and rich in tannins. The rising adoption of millennials to adapt to healthy alcoholic beverages in their daily routines, along with product manufacturers' varied product offerings, is one of the key factors driving the cider industry forward during the forecast period of 2021-2026.
Cider Market Report Coverage
The report: “Cider Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the Cider Market.
Type- Dry Cider,
Hard Cider, Soft Cider, Sweet Cider, and Others.
By Packaging Type – Glass Bottles, Plastic Bottles, Aluminium Cans, and Others.
By Source- Organic and Conventional.
By Flavour – Apple Base and Flavoured Ciders.
By Distribution Channel – Hypermarkets, Supermarkets, Specialty Stores, Online Retail, and Others.
By Alcohol Content- 1.2-8.5% ABV, 0.5%-1.2% ABV, and <0.5%ABV.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa)
- Geographically, Europe’s cider market held a dominant market share in the year 2020. It is to the high regional adoption of the following alcoholic beverages; moreover, the UK is constituted as the largest cider consumer in the world. However, Asia-Pacific shows lucrative growth opportunities owing to a cultural shift being adapted by the health-conscious consumers.
- The adoption of millennials to adapt to fruit alcoholic beverages is one of the leading market drivers. However, the market addresses colossal competition within the product categories, thereby posing it as a grave challenge.
- Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the cider market report.
Cider Market Segment Share, By Geography, 2020 (%)
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Cider Market Segment Analysis- By Source
The cider market based on the source can be further segmented into organic and conventional. Conventional cider had the largest market share in the year 2020. It is owing to the age-old practices of producing cider. Moreover, cider is procreated from the apple. However, apple harvest time is often long, and hence the cultivars use pesticides and other synthetics to make the production fall in line with cider demand. Moreover, the trade practices followed are not fair. Additionally, conventional cider costs substantially less than organic ones.
However, the organic sub-segment is estimated to be the fastest-growing, with a CAGR of 4.9% over the forecast period of 2021-2026. It is owing to the sustainable trade practices followed while producing fruits organically, and organically procured fruits and ciders will be largely benefitted. Moreover, organic apples are free from pesticides, and they taste better; thereby, the cider created from such apples will taste elegant and become a leading factor.
Cider Market Segment Analysis- By Packaging Type
The cider market based on the packaging type can be further segmented into glass bottles, plastic bottles, and aluminum cans. The aluminum cans segment held a dominant share in the year 2020. It is owing to the ease by which consumers can carry the cider to their homes at ease. Aluminum cans carry an average of 470 ml of cider, and the content is kept at a stable setting due to excellent aluminum chemical properties.
Moreover, the can segment is estimated to be the fastest-growing, with a CAGR of 5.1% over the forecast period of 2021-2026. It is owing to the rising climate awareness amongst the significant populations. Aluminum cans have the physical properties of getting recycled indefinitely, and as per the Aluminium Association, nearly 75% of all aluminum ever produced is still in circulation. Moreover, only 9% of the plastic is in circulation post their make. The following recyclability property and excellent chemical composition for storage will help this segment grow.
Cider Market Segment Analysis- By Geography
The cider market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Europe’s cider market held the largest market share of 42% as compared to the other regions. Europe is accounted as the most prominent “apple” producer in the world. Additionally, the region has the highest aggregation hold over the unfermented apple juice. Moreover, the UK accounted for maximum consumption of 800 million liters of cider in a year.
However, Asia-Pacific shows lucrative growth opportunities for the cider market in the projected period. It is owing to the rising prevalence of the millennials to consume healthy alcoholic beverages or even prefer no- alcoholic drinks such as ciders. Moreover, the region has dynamic preferences which can be fuelled by customizing the apple cider with different fruits.
Cider Market Drivers
Low alcoholic beverages are now gaining traction, which is driving the cider market
As the world is recovering from the colossal damage created by the Covid-19 pandemic, it is yet to break free from cardiovascular-related ailments. WHO has regarded such ailments under the category of the silent killer, as more than most of the fatality below the age of 70 is due to such ailments. Moreover, alcohol consumption has strong ties with developing such diseases over time. Hereby, the product offerings made by the cider market in terms of “alcohol-free cider” and “low alcohol cider” have gained reasonable traction. Firstly, the former beverage offerings have ABV less than 0.5% and hence are known as alcohol-free. Moreover, the low alcohol cider variant offers ABV to be less than 1.2%. With such variants present in the market, the interested population is reaping the benefits of cider without gaining any new disease.
Beneficial anti-platelet and anti-inflammatory properties are now propelling people to adopt cider-made beverages
Researchers have readily shown that apple cider is a functional beverage with the presence of bioactive polyphenols. Moreover, the bioactive polyphenols exhibit all the properties of strong anti-platelet activities against the inflammatory and thrombotic lipid mediator PAF. In addition, the PL from all cider product sources were found to be rich in PUFA and especially beneficial in n-3 PUFA, but also in MUFA, providing a rationale for their potent anti-inflammatory and anti-platelet properties. Moreover, the presence of polyphenols had created a structural analogy, which creates the properties of strong antagonistic on various cell receptors.
Cider Market Challenges
The presence of sugar content in cider poses a grave challenge for the market
Firstly, cider weighs lower on the glycemic index when compared to wine as grapes have higher sugar content than most of the apple. Regardless, the fermented product contains high amounts of sugars. Recent research uncovered that a “natural cider” can of 470 ml contains 20.5 grams of sugar; the following quantity is the only recommended intake of sugar for an adult in a day. Moreover, the quantities of sugar can go up to 5x or 10x as and when the cider is taken in lager or ale. It is a formidable challenge for the cider market to address as diabetes is one of the most prevalent cardiovascular issues, and people have changed their food preferences around such indices.
Cider Market Competitive Landscape
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Cider Market. The top cider market companies include:
- Asahi Premium Beverages,
- Aston Manor,
- C&C Group plc,
- Carlsberg Breweries A/S,
- Carlton & United Breweries (CUB),
- Distell, Halewood,
- Heineken UK Limited,
- The Boston Beer Company,
- Anheuser-Busch Companies LLC and
- Distell Group.
- In May 2021, Heineken UK launched Inch, a sustainable apple cider. The product would be offered in three different packagings. Moreover, the brand is said to be following “ethical sourcing”, and the apple waste is in turn used to create green energy.
- In June 2021, Bryant’s Cider launched a new product known as – “High on the Mountain.” The following is a dry cider, with no artificial sweeteners, is gluten-free and has net zero carbs.
Report Code- FBR 63780
Report Code- FBR 0993
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