Fruit Fillings Market - Forecast(2024 - 2030)

Report Code: FBR 0293 Report Format: PDF + Excel

Fruit Fillings Market Overview

The Fruit Fillings market is set to reach $5.9 billion by 2026 growing at a CAGR of 5.4% throughout the forecast period of 2021-2026. Fruit Filling Industry entails all fruits, which can be used as a mixture in making various dairy products like ice-creams, tarts, cheesecakes, and others, and can be widely used by industries such as bakery, confectionery, desserts and other retail stores. Premium quality fruit fillings are used in decorating, stuffing, and adding textures to various cakes and pastries and in form of baking jam. The fruit fillings enhance the mouthfeel, taste and overall look of the products and it is used on. Donuts, layer cakes, pies, eclairs, sandwich cookies, baked goods are certain products in which fruit fillings are predominantly used. The fruit filling industry market share would continue to grow with regulated innovations catering to the needs of the clients who are now health-conscious and would now prefer naturally grown fruits to artificial jellies and cellulose.

Report Coverage

The report: “Fruit Fillings Market (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Fruit Fillings Market.

By Product Type- Strawberry, Apple, Banana, Pineapple, Peach, Blackcurrant, Apricot and others.
By End User- Food Processing Industry, Foodservice Industry and Household/Retail.
By Distribution Channel- Business to Consumers- Supermarkets and Hypermarkets, Discount Stores, Online Stores and Others. Business to Business- Restaurant, Catering, Hotels and Bakers.
By Geography- - North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (Middle East, and Africa).

Key Takeaways

  • Europe occupied the maximum share in revenues for the year 2020, due to the various delicacies dependent on fruit fillings.
  • Asia-Pacific offers to grow at the highest rate due to adoption of western culture and food habits.
  • An in-depth SWOT Analysis, i.e., Strength, Weakness, Opportunities and Threats would be provided in the market report of Fruit Fillings Market.
  • Owing to the COVID-19 pandemic, the manufacturers are yet to bounce back to the previous production trends.
  • Competition is readily increasing within the segment, and across the delicacies posing a threat to the new entrants.

Fruit Fillings Market Revenue- By Geography

Fruit Fillings Market Revenue

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Fruit Fillings Market Segment Analysis- By End User

The fruit fillings industry is distributed into three categories based on the end-user, namely- food processing industries, foodservice industry, and household/retail category. In the year 2020, owing to the closure of economies by COVID-19, various factories and foodservice industry were not able to function and process ingredients as they did before, due to which the segment that dominated the category in the year 2020 was household and retail. A trend is known as DIY- Do it Yourself, took some momentum during the year and contributed maximum revenues in this segment.

The demand for the fruit-fillings industry would change its dynamics in our forecast period of 2021-2026, and the foodservice industry is ought to grow at the fastest CAGR of 6.1%, which is the fastest amongst the categories. The rising momentum can be seen post opening of lockdowns when the consumers started favouring fruit-filled pastries and cakes from bakers and confectionaries. The rising demand will also be fueled by the rising health awareness regarding the benefits of including fruit in our daily lives, while also maintain the tastefulness of the end product. Fruit-fillings will serve readily for the bakers and confectioners as the natural sweetness can be directly imparted from the fruit to the baked product, without using additives and artificial colours.

Fruit Fillings Market Segment Analysis- By Distribution Channel

Business to Consumers, i.e., supermarkets and hypermarkets, online stores and grocery stores dominated in the year 2020 in the Fruit Filling Industry and shared the maximum revenue and market share than business to business channels like restaurants, hotels and bakers. The demand in the former segment was majorly attributed to the closure of the latter segment, owing to which economies were creeping under lockdowns throughout the year 2020 across various regions. Hypermarkets and Supermarkets were being kept open, and the retailers saw the demand coming from naturally made food items. The demand was also due to the lack of artificial sugars, that are present in other desserts and savouries. Fruits provide natural sugar, and the main ingredient is fairly traded amongst the producer and bakers, hence that motivates the younger generation to consume such products.

Throughout the forecast period of 2021-2026, the demand from the latter segment is proposed to shoot up and contribute to the fastest CAGR of 5.9%. Since the changing trends in the food consumer industry, the restaurants and bakers have shifted their product portfolios majorly focusing on providing fruit-based desserts and savoury and have manifested new flavours according to the consumer demands. The following reasons would help drive the revenues from the B2B channel or direct channel. The activities of fair trade and transparency of sourcing fruits amongst the businesses will also contribute to the revenues generated.

Fruit Fillings Market Segment Analysis - By Geography

By Geography, Europe contributed to the maximum share of 34.9% for the year 2020. The rising awareness caused by veganism across Europe has helped to fuel the sales from the fruit fillings market. The European market has guided people in substituting to a balanced and diversified diet, by following a healthy intake of fruits and vegetables. The directive also governs that a human should take 400 grams of fruits every day, to fight any chronic disease or ailment. Due to this campaign, bakers across Europe have substituted unhealthy fillings, with fruit-based filling, and that has contributed positively to the growth outlook for the fruit filling market.

Due to the growing campaigns from western countries, and their voice for substituting healthy and nutritional substitutes, owing to which the Asia- Pacific region is poised to grow at a CAGR over the period 2021-2026, which is the fastest among all the demographics. Chinese and Indian populations have become a manufacturing and a processing hub for fruit filling industries and are also positively positioning them in the global race for adopting a fruit-based diet, comprising no additives and artificial sugars.

Fruit Fillings Market Drivers

Healthy source of Vitamins

Nearly all fruits contain the desired quantities of vitamins and minerals required. By adopting to fruit-fillings people can savor the natural sweetness of fruits, without taking on additives present in other sweets. Hence, adopting to fruit fillings can satisfy various end users.

Free from Harmful Additives

By consumption of freshly baked products using fruit fillings, the consumer can save himself from various ailments and also reduces the chance of getting diabetes by 11%. The baked products lying on additives, have several stabilizers present which causes an excess of free radicals, which in turn causes cardiovascular diseases.

Fruit Fillings Market Challenges

Sluggish growth owing to heavy reliance on vendors

The fruit filling industry works in close contact with the vendors, who provide valuable and essential fruits, as and when necessary. Due to an erratic growth across regions during harvest, manufacturers are often tied up, and the production process is hampered.

Competition on a rise

The demand for fruit fillings is often substituted by jams, cellulose or other additives, hampering the overall growth of the industry during the forecast period of 2021-2026.

Fruit Fillings Market Competitive Landscape

The Fruit Fillings Market's primary strategies are product launches, mergers and acquisitions, joint ventures, and R&D activities. The top 10 companies within the segment are, Fruit Crown, Barker Fruit Processors Ltd, Kandy, CSM Bakery Solutions, ZENTIS GMBH & CO. KG, PURATOS GROUP, Dawn Food Products, Inc., Andros Group, Fruit Filling, Famesa, AGRANA Beteiligungs-AG, I. Rice & Company Inc., and others.


  • In May 2021, Zeelandia UK acquired John Morley, an specialist in fruit fillings, mincemeat and date paste. Through this acquisition Zeelandia UK plans to grow its portfolio and enhance its various product offerings to industrial, craft, wholesale, and in-store bakery.

Relevant Titles

Europe Bakery Market Forecast 2021-2026
Report Code- FBR 0359

Frozen Desserts Market Forecast 2021-2026
Report Code- FBR 0008

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1. Fruit Fillings Market- Market Overview
    1.1 Definitions and Scope
2. Fruit Fillings Market- Executive Summary
    2.1 Market Revenues and Key Trends by Company
    2.2 Key Trends by Product Type
    2.3 Key Trends by End User
    2.4 Key Trends by Distribution Channel
    2.5 Key Trends by Geography
3. Fruit Fillings Market- Comparative Analysis
    3.1 Product Benchmarking- Key Companies
    3.2 Financial Analysis- Key Companies
    3.3 Market Share Analysis- Key Companies
    3.4 Patent Analysis
    3.5 Pricing Analysis
4. Fruit Fillings Market- Startup Companies Scenario
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Application Analysis
        4.1.4 Venture Capital and Funding Scenario
5. Fruit Fillings Market- Industry Market Entry Scenario Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing Business Index
    5.3 Case Studies of Successful Ventures
6. Fruit Fillings Market- Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porter Five Forces Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Power of Customers
        6.3.3 Threat of New Entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of Substitutes
7. Fruit Fillings Market- Strategic Analysis
    7.1 Value- Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Fruit Fillings Market-By Product Type
    8.1 Strawberry
    8.2 Pineapple
    8.3 Apple
    8.4 Peach
    8.5 Blackberry
    8.6 Banana
    8.7 Black Currant
    8.8 Apricots
    8.9 Others
9. Fruit Fillings Market- By End User
    9.1 Food Processing Industry
    9.2 Foodservice Industry
    9.3 Household/Retail
10. Fruit Fillings Market- By Distribution Channel
    10.1 Business to Business
        10.1.1 Bakers and Artisans
        10.1.2 Hotels, Restaurants and Catering
        10.1.3 Others
    10.2 Business to Consumers
        10.2.1 Hypermarkets and Supermarkets
        10.2.2 Online Stores
        10.2.3 Others
11. Fruit Fillings Market- By Geography (Market Size- $Million/$Billion)
    11.1 North America
        11.1.1 U.S.
        11.1.2 Mexico
        11.1.3 Canada
    11.2 Europe
        11.2.1 U.K.
        11.2.2 France
        11.2.3 Germany
        11.2.4 Italy
        11.2.5 Spain
        11.2.6 Russia
        11.2.7 Rest of Europe
    11.3 Asia Pacific
        11.3.1 China
        11.3.2 India
        11.3.3 Japan
        11.3.4 South Korea
        11.3.5 Australia & New Zealand
        11.3.6 Rest of Asia Pacific
    11.4 South America
        11.4.1 Brazil
        11.4.2 Argentina
        11.4.3 Rest of South America
    11.5 Rest of the World
        11.5.1 Middle East
        11.5.2 Africa
12. Fruit Fillings Market Entropy
13. Fruit Fillings Market- Industry/ Segment Competition Landscape Premium
    13.1 Market Share Analysis
        13.1.1 Global Market Share- Key Companies
        13.1.2 Market Share by Region- Key Companies
        13.1.3 Market Share by Country- Key Companies
        13.1.4 Best Practices for Companies
14. Fruit Fillings Market- Key Company List by Country Premium (Premium)
15. Fruit Fillings Market Company Analysis
    15.1 Company Revenue, Products, M&A, Developments
    15.2 Company 1
    15.3 Company 2
    15.4 Company 3
    15.5 Company 4
    15.6 Company 5
    15.7 Company 6
    15.8 Company 7
    15.9 Company 8
    15.10 Company 9
    15.11 Company 10 and more