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Tequila & Mezcal Market Overview
Tequila & Mezcal Market size is projected to reach $12.1 billion by 2026, growing at a
CAGR of 6.7% over 2021-2026. Tequila & Mezcal is a type of alcohol that is both obtained by a common plant, known as Agave. The plant has several
varieties, each having its characteristic with different saturations of
methanol, aldehydes and esters. An interesting fact is that all tequila is mezcal,
while not all mezcal is tequila. It is owed to the fact that blue weber agave
gives rise to Tequila, while any preparation from the agave plant is Mezcal.
Tequila & Mezcal are both obtained by a rigorous process of fermentation,
distillation, and aging.
Tequila & Mezcal contains a variety of ingredients which if taken in controlled amounts
can help in improving digestion and increasing the probiotic levels. It is also
advantageous in increasing the absorption of calcium and magnesium, which
supports intestinal function.
Tequila &
Mezcal market outlook looks optimistic owing to rising levels of disposable
income amongst the youth, and owing to the addition of mezcal as an active
ingredient in beverages and other popular cocktails and drinks on the lines of
premium and super-premium drinks.
Report Coverage
The report:
“Tequila & Mezcal Market (2021-2026)”, by IndustryARC, covers an
in-depth analysis of the following segments of the Tequila & Mezcal Market.
By
Product Type- Tequila-
Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo and Mezcal- Mezcal
Joven, mezcal Anejo, Mezcal Reposado.
By
Production Technique- Mezcal- Traditional, Artisanal and Ancestral Methods. Tequila-
Industrial Method.
By
Distribution Channel-
Off Trade- Supermarkets and Hypermarkets, Discount Stores, Online Stores and
Others. On-Trade- Restaurant and Bars, Liquor Stores and Others.
By
Purity- 100% Pure
Agave and Blends.
By
Geography- North America (U.S., Canada, Mexico), Europe (Germany,
United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia
Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest
of Asia Pacific), South America (Brazil, Argentina, and Rest of South America),
and Rest of the World (Middle East, and Africa).
Key Takeaways
- North America dominated the tequila & mezcal market in the year 2020, owing to a surge in demand in the beverages industry. The adoption is due to new distilleries coming, providing a whole range of mezcals to chose from.
- Increasing preference of the millennial generation for fair trade products will drive the tequila & mezcal market forward.
- Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be Tequila & Mezcal market.
- Companies operating in the tequila & mezcal industry will have to face stiff competition from different companies within region and across the globe as well.
Tequila & Mezcal Market Revenue- By Geography
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Tequila & Mezcal Market Analysis- By Product Type
By product
type, Tequila & Mezcal market share is distributed into two subcategories,
where Tequila is bifurcated into- Blanco, Joven, Mixto Gold, Reposado, Anejo,
Extra Anejo and Mezcal is bifurcated into- Mezcal Joven, mezcal Anejo, Mezcal
Reposado. Of them both, Mezcal Joven had the largest market share of 35.9% in the year
2020. The reason for this demand is accommodated by the fact that the following
drink offers a smooth and consistent texture, by also providing a lingering
heat.
The Mezcal
Joven is set to grow its market size at the fastest pace in the forecast period
of 2021-2026 at a CAGR of 8.8%, owing to a wide availability of flavors like
white pepper, citrus and green apple which would in turn appeal to the
millennial generation who has a knack for trying different cocktails and
drinks.
Tequila & Mezcal Market Analysis- By Production Technique
By
production technique, Tequila & Mezcal market is subdivided into four
different methods, namely mezcal, ancestral, artisanal, and industrial. Demand
for artisanal method dominated the market share of tequilan & mezcal in the
year 2020. The reason for the surge in demand is owing to the efficiency of
this production technique, as it uses the current technology of copper stills
and industrial plants and the overall process has low wastage, and the sugar
content remains constant throughout the batch.
The demand
for artisanal is owed to grow at the fastest CAGR over the forecast
period of 2021-2026. The overall process is now demanded in various regions owing
to the eco-friendliness of the entire process. Deforestation doesn’t take
place, neither the lands become barren after the first harvest. The entire
process is dependent on the machinery, and hence the labour dependence is
negligible.
Tequila & Mezcal Market - By Geography
By
Geography, North America dominated the overall segment in the year 2020. The
reason for the surge in demand is associated with the rise in distillery and
craft drinks in the millennial population. The surge is also associated with
the practice of fair trade, and the tendency of the youth to purchase beverages
with organic ingredients.
North America is set to dominate the market at a fastest growing CAGR of 8.2%, during the forecast period of 2021-2026, owing to an uprising demand of mezcal in beverages and confectionaries. The demand is also set to grow owing to a natural non-alcoholic beverage being used in making cocktails, which are healthier than conventional drinks.
Tequila & Mezcal Market Drivers
Helps in Improving Digestion
The agave fruit contains natural juices and sugars, which improves the human gut microbiota, which is a community of beneficial microbes. The theory is supported owing to the presence of fructans and fructooligosacchariades, a type of prebiotic that helps in improving any digestive condition and aids in better digestion.
Reduces the risk of diabetes
The
presence of sweetness in agave fruit doesn’t impact the blood sugar levels of
the body because the body is not designed to absorb them. It is also reported
that agave helps in improving the insulin levels within the body and assists in
weight loss and reduces the chance of getting obese and developing diabetes.
Tequila & Mezcal Market Challenges
Processed Agave can cause heart disease
The presence of natural sugars in agave is often lost during the process of fermentation, and the end product contains various compounds which can negatively impact the overall body functions and give rise to chronic illness and diseases. If a regulated quantity of alcohol is not maintained chances of developing heart illnesses increases multi-fold.
Tequila & Mezcal Market Landscape
Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Tequila & Mezcal Market. Diabetes Food Market top 10 companies include, Mezcal Vago, Pernod Richard, Rey Campero, Los Danzantas, Bacardi Limited, El Grado Tequila, Jose Cuervo, Tequila Arette, El Agave Artesanal and Dos Lunas.
Acquisitions/Product Launches:
- In July 2020; Pernod Richard announced a merger with a premium mezcal brand Ojo de Tigre which specialises in manufacturing artisanal mezcal, crafted with an age-old tradition. The agave selected for making mezcal is tobala and espadin, which would help the companies in developing premium mezcal that can be used in both cocktails and neat.
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