Hard Seltzer Market - By ABV Content (Over 5%, below 5%), By Flavors (Raspberry, Tangerine, Black cherry, Mango, Grapefruit, & others), By Packaging Type (Plastic bottles, Glass bottles, Aluminium cans), By Distribution Channel (Offline Platforms & Online platforms), By Geography - Global Opportunity Analysis & Industry Forecast, 2022-2027
Hard Seltzer Market Overview
Hard Seltzer Market size is estimated to reach $3.8 billion by 2027, growing at a CAGR of 8.1% during the forecast period 2022-2027. Hard seltzer is also demarcated as spiked seltzer and it falls under the category of carbonated water fabricated by using alcohol and fruit flavors. Sodium bicarbonate, an effervescent ingredient, is extensively employed in the production of sparkling beverages. Its interaction with crystalline dicarboxylic acids like tartaric acid produces carbon dioxide. Hard seltzer exhibit little to no amount of alcohol therefore such drinks do not imbalance the acid–base homeostasis of the body. These drinks are emerging as moderate options to beer and other alcoholic beverages. One of the most significant advantages of such carbonated waters is their gluten-free and low caloric nature. As a result, celiac disease patients who are gluten intolerant choose to purchase such products. The Hard Seltzer Market outlook is exceptionally fascinating with budding demand, especially among the millennial population. Expanding demand for lower calories and sugar content with enlarging health awareness among people is a prominent factor set to drive the growth of the Hard Seltzer Market for the period 2022-2027.
The report: “Hard Seltzer Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Hard Seltzer Market.
- Geographically, the North America Hard Seltzer Market accounted for the highest revenue share in 2021. Nevertheless, Asia-pacific is poised to dominate the market over the period 2022-2027.
- The far-reaching presence of distribution channels and innovative flavor options are said to be the preeminent driver driving the growth of the Hard Seltzer Market. Undersized production activities due to restrictions applied by governments to tackle pandemic situations are said to reduce the market growth.
- Detailed analysis on the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Hard Seltzer Market report.
Hard Seltzer Market Share, By Region (%) in 2021
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Hard Seltzer Market Segment Analysis-By Packaging Type
The Hard Seltzer Market based on the packaging type can be further segmented into plastic bottles, glass bottles, aluminum cans. The aluminum cans segment held the largest share in 2021. The growth is owing to their sustainability. Unlike PET bottles, aluminum cans are recyclable in nature and can be used to fabricate new cans to store drinks. An extremely thin layer of aluminum is used in their production therefore these cans are of lightweight nature. Besides, sustainability, aluminum cans occur as a better barricade or cordon to safeguard the beverage from bacterial contamination and preserve the intactness of the drink for a longer period of time. Moreover, can packaging looks more appealing aesthetically and helps gravitate consumer attention. Similarly, the aluminum cans segment is estimated to be the fastest-growing segment with a CAGR of 9.4% over the forecast period 2022-2027. This growth is owing to its cost-effective nature as compared to other mediums of packaging. Their lightweight nature and compact design help companies save transportation and material costs. On another hand, they offer durability and top-of-the-line printing options.
Hard Seltzer Market Segment Analysis-By Distribution Channel
The Hard Seltzer Market based on distribution channel can be further segmented into online and offline platforms. The offline segment held the largest share in 2021. The growth is owing to their widespread presence throughout the world. Moreover, with rapid modernization, the presence of such outlets is increasing on an unprecedented scale. For example, convenience stores like 7 eleven which were started in the U.S. now have franchises in more than 15 countries. These self-service shops draw the attention of busy shoppers by offering facilities and conveniences of buying everything in one place. Furthermore, Online shopping is a contemporary concept and has gravitated the attention of people in recent years. Therefore, the online segment is estimated to be the fastest-growing with a CAGR of 9.9% over the forecast period 2022-2027. This growth is owing to the heightening trend of online buying due to the COVID-19 lockdowns. Moreover, online platforms offer a huge discount, doorstep delivery, and replacement options that act as a cue and develop cravings among people to go for online options.
Hard Seltzer Market Segment Analysis-By Geography
The Hard Seltzer Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held the largest share with 36% of the overall market in 2021. The growth in this segment is owing to the factors such as rising health awareness among people. America is one of the worst-hit regions by cancer throughout the globe and excessive alcohol consumption has a sizable role in that. Therefore, people especially millennials are shifting towards hard seltzers as they exhibit only a little quantity of alcohol. Moreover, the countries like Canada and the U.S. have a top-notch network of distribution channels. On another hand, high purchasing power in the hands of residents has its fair share in the development of respective marketing in this segment. However, Asia-Pacific is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to augmenting western influence among Asian nations. The rising economies of India and China have a huge role in this drastic shift in consumer buying behavior. Countries like China, Australia, and Japan have emerged as global hubs for international brands. Moreover, hard seltzers with less than 5% alcohol by volume have humongous demand in Asia. Therefore, heightening demand and options of ease of doing business owing to cheaper labor encourages several manufacturers throughout the globe to set up production units in Asia.
Hard Seltzer Market Drivers
Proliferating disposable income is Anticipated to Boost Product Demand.
Forget about wealthy regions of the world such as Europe where residents enjoy more than $60,000 per capita income, Asia is emerging as the new wealth center of the world. Even though the COVID-19 restrictions have stunted the economic growth, India and China have witnessed positive growth in 2021 with skyrocketing exports. One of the major reasons behind this mesmerizing growth in these two nations owes to the widescale production of pharmaceutical drugs and vaccines. Despite lockdown, exports touched $3.36 trillion with a trade surplus of $676.4. Considering these numbers, the overall disposable income of people is bound to plunge upward and is anticipated to drive the Hard Seltzer Market.
Accruing health consciousness is Expected to Boost Product Demand.
Considering the swift modernization, the health consciousness among people is heightening day after day. Excess alcohol consumption is a prominent factor behind the prevalence of cardiovascular ailments like heart attack and cancer. According to a report, in 2021 excess alcohol consumption claimed more than 90,000 lives in the US. Moreover, every year millions lose their lives due to cardiovascular diseases which are set in motion by alcohol intake. The gluten-free nature of hard seltzer is another preeminent factor promoting the growth in the respective market as the prevalence of celiac disease is broadening.
Hard Seltzer Market Challenges
Strangling manufacturing activities are Anticipated to Hamper Market Growth.
It’s been more than 2 years and lockdowns are still here. Considering the pace of mutations, it seems that this pandemic has set in for a long. The threat of new variants has forced governments around the globe to reintroduce lockdowns as a deterring measure to control the virus spread. As a result of which many companies are forced to shut down their production as demand and supply chain has deteriorated to a large extent. At the onset of the pandemic 140,104 were marked temporarily closed on Yelp.com, but by August that had fallen to 65,769. Further, More than 97,966 businesses have permanently shut down during the pandemic, according to Yelp.com's Local Economic Impact Report. Therefore, these factors significantly hampered market growth.
Hard Seltzer Industry Outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Hard Seltzer Market. Key companies of this market are-
- Diageo PLC.
- Heineken N.V.
- Anheuser-Busch InBev
- Coca Cola Company
- Mark Anthony Brands International
- The Boston Beer Company
- Constellation Brands
- Molson Coors Beverage Company
- San Juan Seltzer, Inc.
- On November 15, 2021, Amsterdam, Netherlands-based brewing company “Heineken” announced that it has successfully acquired the “Distell Group.” Distell is based in South Africa and is known for its wine and spirit production. The total value of this transaction stands at around $2.5 billion. The move was specifically made to counter the growing expansions of Diageo and Anheuser-Busch.
- On August 10, 2021, London, United Kingdom-based multinational beverage company “Diageo” announced the acquisition of “Mezcal Union.” The financials of the deal were kept undisclosed. However, the acquisition is supposed to strengthen the “agave spirits” portfolio and local development operations of Diageo.
- On August 17, 2020, UK-based beverage alcohol company “Diageo” announced that the company has added American Aviation Gin, a gin brand to its portfolio through the successful acquisition of the US-based company “Aviation Gin LLC.” Diageo made a total payment of $610 million in order to wrap up the acquisition process.
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