Mead Beverages Market - Forecast(2024 - 2030)

Mead Beverages Market Overview

The Mead Beverages Market size is estimated to reach $27.5 billion by 2027. Furthermore, it is poised to grow at a CAGR of 6.6% over the forecast period of 2022-2027. Mead is an alcoholic beverage that is made by fermented honey, water, and some additions of spices and fruits as per need. Mead has been a traditional beverage for a lot of communities within the globe and is often revered as “drink of gods” owing to its long history. Mead beverages remain one of the most pro-active alcohol product markets owing to their capabilities to adapt to the changing consumer trends. For example, acerglyn, is a maple mead which is made is alteration with honey, as certain amount of the latter is replaced with maple syrup. Further, bochet, a darker mead which has been caramelized-thereby inducing a complex flavor satiating various sensory tastes. Similarly, black mead has been adopted by people who favor the taste of black currants and fruits. Similarly, varied forms of offerings are being readily accepted in the mead beverages segment. Lastly, health beneficial aspects of honey as a probiotic with age-old inclination of mead with communities-supplemented by rising consumer sentiments towards premiumized drinks, are some of the recognized drivers for the Mead Beverages Industry in the projected period of 2022-2027.

Mead Beverages Market Report Coverage

The report: “Mead Beverages Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Mead Beverages Market.

By Type- Fruit Mead, Spiced Mead, Traditional Meads, Herb Meads, and Others.  
By Distribution Channel- On Sales Channel (Hotels, Restaurants, Café, and Others) &Offline Sales Channel.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

• Geographically, North America’s mead beverages market held a dominant market share in the year 2021. It is owing to the rapid developments of meadery’s around the region. Additionally, the demand of premium alcoholic beverages has allowed the market to take a strong grip. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027 owing to a population boost within the working and millennial group, who are often supplemented by their need to go for premium drinks, such as mead beverages.
• An ever-increasing demand for premiumized, innovative, and flavored alcoholic beverages supplemented by growing urbanization which is fueling stress amongst other conditions have been identified as the key drivers for the market. However, high prices and low consumer awareness are impeding the market growth.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Mead Beverages Market Report.

  Global Mead Beverages Market- Geography (%) for 2021.

  
  

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Mead Beverages Market Segment Analysis- By Type

The mead beverage market based on type can be further segmented into Fruit Mead, Spiced Mead, Traditional Meads, Herb Meads, and Others. Fruit mead held a dominant market share in the year 2021. It is owing to consumers varied interest in trying out distinct flavors, which has allowed the following segment to replace the traditional meads, as the latter have often been adopted by aged and traditional people who ought to have beverages made simply from honey and water. Furthermore, fruits inclusion in beverages generates optimistic response from targeted audience, as the general notion of adopting fruits in beverage translates into two offerings -> health beneficial or have some functional property in general aiding of body, while it also means that beverage is free home any form of artificial sucrose. Moreover, fruit meads are estimated to be the fastest-growing, with a CAGR of 7.3% over the forecast period of 2022-2027. Fruit meads have a sensory advantage over other forms of liquor present in the market such as beer, whiskey, and seltzer. Moreover, 88% of consumers say that odor can strongly impact their purchasing behavior. As consumers increasingly seek out authentic products with clean labels and authentic flavors, meeting consumer demands around the taste and smell of products has become more challenging and nuanced. Owing to these reasons, the market is favored favorably.

Mead Beverages Market Segment Analysis- By Distribution Channel

The mead beverages market based on distribution channel can be further segmented into On Sales Channel (=Hotels, Restaurants, Café, and Others) &Offline Sales Channel. Offline sales channel held a dominant market share in the year 2021. A predominant after-shocks have been felt in the likes of U.S. post delta-covid surge in June-October 2021 timeline, while the omicron related surge in late December-thereby afflicting sales from on-sales channels as various restrictions were imposed. Moreover, offline retail channel supplemented the growing demand by gaining licenses to sell alcoholic beverages, and even certain permissions allowed it to get home-delivered. Consumer convenience has pushed the online-retail forward-which has readily been accepted in the mead beverages. In a survey, convenience was ticked by maximum respondents, while around 46% of respondents cited that convenience or time constraints as their primary motivation for ordering online, and only around 10% governing that reason for online purchases is a resultant of healthy worries. However, on-sales channel are estimated to be the fastest-growing, with a CAGR of 7.7% over the forecast period of 2022-2027. Meadery around the globe are growing at a robust pace, who have converted their breweries into a café or a pub to induce social engagement and earn premium pricing, as compared to the offline-sales channels. Owing to the following reasons, the market is positioned favorably.

Mead Beverages Market Segment Analysis- By Geography

The mead beverages market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and Rest of the World. North America held a dominant market share with 37% in the year 2021. Small and independent meaderies are growing at a robust pace in countries like U.S. Additionally, as per American Mead Makers Association, nearly a new meadery is getting added in the last every 3-4 days, which shows high public inclination to try new beverages such as these. In 2017-18, the number of meaderies within U.S. touched in excess of 500. The resilient growth over the years has established the region as a strong holder. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 202-2027. Consumption trends within Oceania region such as New Zealand and Australia have started to pick up owing to sensory and herbal properties of honey within mead. Additionally, China and India are showing robust alcohol consumption trends which would allow the market to grow in the projected period of 2022-2027.

Mead Beverages Market Drivers

The health beneficial aspects of mead associated drinks have supplemented itself to be claimed as “healthy beverage”.

Mead has been regarded as “drink of the gods” owing to its presence to humankind. Some claim that it belongs to 7000 BC timelines, thereby, strong cultural orientation still exists for native communities. Mead is generally fermented from honey, water, yeast or other bacterial cultures. Since traditional times, two strong words were associated with mead -> “healthy” and “improves vitality”. The pureness and beneficial ruling of mead comes from honey, and its therapeutic properties. Honey has strong antioxidant and antimicrobial properties, both qualities have been used to treat a variety of physical ailments. Additionally, mead has shown strong responses for it being used as a topical treatment for skin wounds and infections, while if taken orally has provided claims to sooth sore throat and cough. Furthermore, probiotics are a part and parcel of mead beverages. Since probiotics have a proven effect on immunity and gut health. Research indicates that mead can help in preventing or treating chronic diseases such as cancer, allergies, gastrointestinal disorders, and heart diseases. Around 11% of the U.S. population suffer from chronic digestive ailments, while the worldwide prevalence is higher. Owing to such reasons, the market is positioned favorably.

The increasing demand for premium and fortified alcoholic beverage products supplemented by rapid urbanization have driven the market.

The demand for premium and fortified drinks have been rising in the beverage segment, which has made millennial group of population extremely inclined towards such breweries. Furthermore, various testimonials from brewers of mead suggest that youth have certain inclination for such crafted beverages, even if they are slightly on a higher price side. As per Superstition Meadery, an Arizona company sold 300 gallons/ a year back in 2012, which have scaled on to touch 20,000 gallons in 2017, while the estimations for 2019-2022 remains optimistic at around 100,000 gallons a year. Furthermore, pop culture references have helped in making people aware of the concept of meads. Famous novels and movies such as Harry Potter and Game of Thrones publicized the use of mead as a premium drink, and the avid movie and novel lovers have started to consume such premium drink. Lastly, urbanization has started to grow at a robust pace-which have thrown people under tremendous amounts of stress-thereby inducing sale of liquor to achieve peace. Hence, the right product positioning can help the market to grow.

Mead Beverages Market Challenges

High pricing and low consumers awareness for mead beverages impedes market growth.

Since meads are fermented with honey as a primary ingredient, any price changes within the raw material attributes to end-product costs soaring. For example, in 2020, the average honey import price in U.S. amounted to $3194/tons, which was a 5% increment from the previous year. The limited supply is often superseded by demand of honey owing to its property to act as a medicinal herb, while also being an active alternative sweetener. As per testimonials of brewers, a gallon of mead can require up to two gallons of honey. Furthermore, the prices of good meads can range between $20-$30, with the average cost of other form of liquor ranging between $13-$17. Owing to such reasons, the market’s growth is restricted.

Mead Beverages Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Mead Beverages Market. The top 10- Mead Beverages Market companies are-

1. The Lancashire Mead Company
2. Lyme Bay Winery
3. St Aidan’s Wines
4. Starlight Mead
5. Medovina
6. B Nektar Meadery
7. Kuhnhenn Brewing
8. Redstone Meadery
9. Schramm’s Mead
10. Moond Dog Meadery 

Recent Developments

• In December 2021, Moon Dog Meadery has been opened by two professionals, Derrick Forrest and Kenneth Thrower. The place for the operating the meadery has been kept under Joe Van Gogh Coffee Shop on Broad Street. The license received allows the to operate as a bottle shop and for brewery purposes as well. The brewing space has been upgraded to reach 500 litres within fermentation container. The first batch would begin from march, with second batch coming in from April/ May.
• In October 2021, Funktastic Meads & Urban Winery have started operations in Chesterfield, U.S. The mead has been kept in adjunct to fill the gap between craft beer and wine. Hence, the alcohol content for the same is kept between 5-14%. Untraditional ingredients like golden oreos, spicy peppers, and fruit are also used to enhance the product diversity. Furthermore, the owners predict that their venture should be profitable within a year of operations owing to wider customer acceptability in the region. 

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