Mustard Market - Forecast(2024 - 2030)

Report Code: FBR 96048 Report Format: PDF + Excel

Mustard Market Overview

Mustard Market size is estimated to reach $8.3 billion by 2027, growing at a CAGR of 5.7% during the forecast period 2022-2027. The mustard plant is demarcated as a seasonal plant that belongs to the Brassicaceae family and is cultivated worldwide for its seeds and leaves. Mustard is a renowned condiment prepared from mustard seeds and has across-the-board culinary applications. It generally consists of two types: Brassica nigra (black) and Sinapis alba (white). Besides cooking oil, mustard seeds are mixed with herbs, flavorings, spices, and vinegar to form dressings (sauce for salads). Honey mustard dressing is a prominent creamy sauce fabricated using mustard seeds and other important ingredients. Owing to its rich vitamin E nature, mustard oil extends several personal care applications like reducing fine lines, preventing hair fall and dandruff, and improving the complexion. Furthermore, augmenting usage of herbs coupled with high health attentiveness among people, growing multi-culinary food culture, spiking demand for innovative flavors are the factors set to drive the growth of the Mustard Market for the period 2022-2027.

Report Coverage

The report: “Mustard Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Mustard Market.

By Type: Black Mustard and White Mustard.
By Application: Food and beverages, Personal care, and Therapeutics.
By Form: Powder, Seed, Oil, and Paste.
By Distribution Channel: Offline and Online.
By End User: Households and Industries.
By Geography: North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of World (the Middle East and Africa).

Key Takeaways

  • Geographically, the Asia-Pacific Mustard Market accounted for the highest revenue share in 2021. The growth is owing to sweeping use in culinary applications and low prices which suits the pockets of the middle-class perfectly. Furthermore, Asia-Pacific is poised to dominate the market over the period 2022-2027.
  • Emerging cuisines culture with rapid globalization, cost-effective nature, and widescale usage in densely populated developing countries are said to be preeminent drivers driving the growth of the Mustard Market. Changing tastes and preferences of people have stimulated the demand for alternatives such as flaxseed, chickpea, groundnut, and others and environmental complications are said to reduce the market growth.
  • Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Mustard Market report.
Mustard Market Share, By Geography (%) in 2021

Mustard Market

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Mustard Market Segment Analysis-By Application

The Mustard Market based on the application type can be further segmented into food and beverages, personal care, and therapeutics. The food and beverages segment held the largest share in 2021. The growth is owing to far-reaching culinary applications as a condiment and seasoning oil. Vinaigrette, pasta, mashed potatoes, fish, spaetzle, and many others are the various foods where mustard plays a crucial role in imparting taste and flavor. Proliferating migration levels have played a significant role in altering peoples’ tastes and preferences and have ensured high demand for mustard. Also, health benefits associated with mustard seeds and oil have their fair share in growing demand. The food and beverages along with the personal care segment are estimated to be the fastest-growing segment with a CAGR of 6.5% over the forecast period 2022-2027. This growth is owing to enlarging awareness among people regarding the benefits of mustard. Likewise, growing hair problems like dandruff, hair fall, premature greying, and split ends are providing growth opportunities.

Mustard Market Segment Analysis-By Distribution Channel

The Mustard Market based on distribution channels can be further segmented into offline and online. The offline segment held the largest share in 2021. The growth is owing to the across-the-board presence of offline outlets such as hypermarkets, supermarkets, convenience stores, and others. As people are migrating to urban areas, the demand for such outlets is heightening. Consequently, the growing prevalence has provided growth opportunities. In addition to that, brick and mortar stores enjoy their monopoly in impoverished areas as because of poor infrastructure and connectivity they don’t face competition from e-commerce platforms. Moreover, owing to eventful lifestyles, busy shoppers prefer shopping in bulk and they find supermarkets a perfect place to do so. Whereas, many e-commerce companies deliver purchased items separately which consumes more time. Furthermore, the online segment is estimated to be the fastest-growing with a CAGR of 6.9% over the forecast period 2022-2027. This growth is owing to rapid technological advancements. Also, the rising number of smartphone users, expanding adoption of online payments systems, and tech-friendly generation are the factor propelling the market forward.

Mustard Market Segment Analysis-By Geography

The Mustard Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held the largest share with 42% of the overall market in 2021. The growth in this segment is owing to the factors such as the overwhelming size of the population and the widescale use of mustard as a condiment and oil in Asian cuisines. Nepal, Myanmar, and China fall among the largest producer of mustard worldwide and have their fair share in driving the growth of the mustard market all over Asia. Unlike other edible oils such as groundnut and flaxseed, mustard oil is quite economical and fits the pocket of the middle class very well. Moreover, mustard leaves are extensively used in South East Asian traditional dishes. Nevertheless, Asia-Pacific is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to the high poor and middle-class population. China and India are still developing countries and collectively are home to over 2.6 billion people. The majority of them are middle-class or fall below the poverty line. As a result, mustard oil owing to its inexpensive nature has become an inextricable part of their kitchens.

Mustard Market Drivers

Health benefits associated with mustard are anticipated to boost market demand.

Mustard extends several health benefits such as hindering microbial growth, slowing and ending cancer cell growth, and lessening inflammation. Therefore, considering the enlarging prevalence of infectious diseases and other severe illnesses like cancer that have emerged as an existential threat to humans, the overall demand for mustard is escalating. After cardiovascular complications, cancer is said to claim the most lives. According to WHO, approximately 10 million lost their lives in 2020 because of cancer. In addition to that, the geriatric population which is whirling around 700-800 million as of 2022, is likely to reach 2 million in foreseeable future, cancer is likely to pose an extra burden on the healthcare of countries across the globe.

Changing tastes and preferences and heightening usage in personal care are expected to boost market demand.

Owing to poor lifestyles (rising environmental pollution, sedentary habits, and poor dietary intake) the problems of hair fall and premature greying of hair have reached unprecedented proportions. The mustard is a rich source of zinc, selenium, and beta-carotene which helps in mitigating all such problems by improving the scalp’s blood circulation. Therefore, the overall demand for mustard has spiraled in recent years. The majority of nations in Europe have more than $60 thousand GDP per capita income; nevertheless, the growing wealth of developing countries like India, Indonesia, and China has its fair share in changing the taste and preferences of people. As a result, multi-cuisine culture is expanding day after day.

Mustard Market Challenges

Prominent alternatives and environmental complications are anticipated to hamper market growth.

The presence of superior edible oil alternatives such as sunflower seed oil, groundnut oil, and flaxseed oil has challenged the mustard market in both developed and developing countries. As per the Union Commerce Ministry, India imported 2.5 million tonnes of sunflower oil in 2019-20 and 2.2 million tonnes in 2020-21 out of which it imported 1.93 million tonnes and 1.74 million tonnes came from Ukraine in 2019-20 and 2020-21, respectively. Also, India imported 0.38 million and 0.28 million tonnes from Russia in these two years. These oils are known for their tons of health benefits and have drawn the eyes of many people. On another hand, rising environmental problems because of human activities, that are spiking pollution levels, are anticipated to hamper the overall mustard yield and challenge the growth of the aforementioned market.

Mustard Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the aforementioned Market. Mustard market top 10 companies include:

  1. Backwoods Mustard Company
  2. Woeber Mustard Manufacturing Company
  3. H.J. Heinz Company
  4. McCormick Foods
  5. Unilever
  6. Conagra Brands
  7. Cargill
  8. French’s
  9. Mustard and Co.
  10. Sun Impex

Recent Developments

  • On December 22, 2021, Minnesota, United States-based renowned food corporation “Cargill” announced that it has successfully reached an agreement with United Kingdom-based company Croda International. According to the agreement Cargill agreed to acquire the industrial chemical business of Croda. The total value of the transaction stands at around $1.03 billion.
  • On August 9, 2021, Cargill (a US-based food corporation) publicized the successful acquisition of Sanderson farms from New York, United States-based “Continental Grain Company.” A payment of $4.53 billion ($203 per share) was made by Cargill in order to bring the acquisition to a close.
  • On December 30, 2020, Maryland, United States-based food company McCormick & Company (a firm known for manufacturing and distribution of spices and condiments) announced the successful acquisition of Illinois-based flavor company FONA International. A payment of $710 million (all cash) was made by McCormick in order to acquire 100 percent shares of FONA.

Relevant Links:

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1. Mustard Market Overview
    1.1 Definitions and Scope
2. Mustard Market - Executive Summary
3. Mustard Market– Market Landscape
    3.1 Company Benchmarking- Key Companies
    3.2 Key Company Financial Analysis
    3.3 Market Share Analysis
    3.4 Patent Analysis-Global
    3.5 Pricing Analysis (Comparison of General Price Offerings in the Market)
4. Mustard Market– Startup Company Scenario (Premium)
    4.1 Investment
    4.2 Revenue
    4.3 Venture Capital and Funding Scenario
5. Mustard Market– Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Scenario
    5.2 New Business and Ease of Doing business index-Global
    5.3 Case Studies of Successful Ventures
6. Mustard Market- Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Mustard Market– By Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle Analysis
8. Mustard Market - By Type (Market Size –$Million/$Billion) 
    8.1 Black Mustard
    8.2 White Mustard
9. Mustard Market - By Application (Market Size –$Million/$Billion) 
    9.1 Food and beverages
    9.2 Personal care
    9.3 Therapeutics
10. Mustard Market - By Form (Market Size –$Million/$Billion) 
    10.1 Powder
    10.2 Seed
    10.3 Oil
    10.4 Paste
11. Mustard Market - By Distribution Channel (Market Size –$Million/$Billion) 
    11.1 Offline
    11.2 Online
12. Mustard Market – By End User (Market Size –$Million/$Billion) 
    12.1 Households
    12.2 Industries
13. Mustard Market- By Geography (Market Size -$Million/Billion)
    13.1 North America
        13.1.1 U.S
        13.1.2 Canada
        13.1.3 Mexico 
    13.2 Europe
        13.2.1 Germany
        13.2.2 France
        13.2.3 UK
        13.2.4 Italy
        13.2.5 Spain
        13.2.6 Russia
        13.2.7 Rest of Europe
    13.3 Asia-Pacific
        13.3.1 China
        13.3.2 Japan
        13.3.3 South Korea
        13.3.4 India
        13.3.5 Australia & New Zealand
        13.3.6 Rest of Asia-Pacific 
    13.4 South America
        13.4.1 Brazil
        13.4.2 Argentina
        13.4.3 Chile
        13.4.4 Colombia
        13.4.5 Rest of South America
    13.5 Rest of World
        13.5.1 Middle East
        13.5.2 Africa
14. Mustard Market- Market Entropy
    14.1 New product launches
    14.2 M&A's, collaborations, JVs and partnerships
15. Mustard Market– Industry Competition Landscape (Premium)
    15.1 Market Share Analysis
        15.1.1 Global Market Share – Key Companies
        15.1.2 Market Share by Region – Key Companies
        15.1.3 Market Share by Countries – Key Companies
    15.2 Competition Matrix
    15.3 Best Practices for Companies
16. Mustard Market– Key Company List by Country Premium (Premium)
17. Mustard Market- Company Analysis
    17.1 Company 1
    17.2 Company 2
    17.3 Company 3
    17.4 Company 4
    17.5 Company 5
    17.6 Company 6
    17.7 Company 7
    17.8 Company 8
    17.9 Company 9
    17.10 Company 10
"*Financials would be provided on a best-efforts basis for private companies*"


1.MARKET SEGMENTATION Market 2023-2030 ($M)
1.1 By Form Market 2023-2030 ($M) - Industry Research
1.1.1 Seed Market 2023-2030 ($M)
1.1.2 Powder Market 2023-2030 ($M)
1.1.3 Oil Market 2023-2030 ($M)
1.1.4 Paste Market 2023-2030 ($M)
1.2 By Application Market 2023-2030 ($M) - Industry Research
1.2.1 Culinary uses Market 2023-2030 ($M)
1.2.2 Oil industry Market 2023-2030 ($M)
1.2.3 Processed food Market 2023-2030 ($M)
1.2.4 Spices Seasonings Market 2023-2030 ($M)
1.3 By Distribution Channel Market 2023-2030 ($M) - Industry Research
1.3.1 Specialty Stores Market 2023-2030 ($M)
1.3.2 Online Store Market 2023-2030 ($M)
1.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
1.3.4 Convenience Stores Market 2023-2030 ($M)
1.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)
2.MARKET SEGMENTATION Market 2023-2030 (Volume/Units)
2.1 By Form Market 2023-2030 (Volume/Units) - Industry Research
2.1.1 Seed Market 2023-2030 (Volume/Units)
2.1.2 Powder Market 2023-2030 (Volume/Units)
2.1.3 Oil Market 2023-2030 (Volume/Units)
2.1.4 Paste Market 2023-2030 (Volume/Units)
2.2 By Application Market 2023-2030 (Volume/Units) - Industry Research
2.2.1 Culinary uses Market 2023-2030 (Volume/Units)
2.2.2 Oil industry Market 2023-2030 (Volume/Units)
2.2.3 Processed food Market 2023-2030 (Volume/Units)
2.2.4 Spices Seasonings Market 2023-2030 (Volume/Units)
2.3 By Distribution Channel Market 2023-2030 (Volume/Units) - Industry Research
2.3.1 Specialty Stores Market 2023-2030 (Volume/Units)
2.3.2 Online Store Market 2023-2030 (Volume/Units)
2.3.3 Supermarkets/ Hypermarkets Market 2023-2030 (Volume/Units)
2.3.4 Convenience Stores Market 2023-2030 (Volume/Units)
2.3.5 Departmental/ Grocery Stores Market 2023-2030 (Volume/Units)
3.North America MARKET SEGMENTATION Market 2023-2030 ($M)
3.1 By Form Market 2023-2030 ($M) - Regional Industry Research
3.1.1 Seed Market 2023-2030 ($M)
3.1.2 Powder Market 2023-2030 ($M)
3.1.3 Oil Market 2023-2030 ($M)
3.1.4 Paste Market 2023-2030 ($M)
3.2 By Application Market 2023-2030 ($M) - Regional Industry Research
3.2.1 Culinary uses Market 2023-2030 ($M)
3.2.2 Oil industry Market 2023-2030 ($M)
3.2.3 Processed food Market 2023-2030 ($M)
3.2.4 Spices Seasonings Market 2023-2030 ($M)
3.3 By Distribution Channel Market 2023-2030 ($M) - Regional Industry Research
3.3.1 Specialty Stores Market 2023-2030 ($M)
3.3.2 Online Store Market 2023-2030 ($M)
3.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
3.3.4 Convenience Stores Market 2023-2030 ($M)
3.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)
4.South America MARKET SEGMENTATION Market 2023-2030 ($M)
4.1 By Form Market 2023-2030 ($M) - Regional Industry Research
4.1.1 Seed Market 2023-2030 ($M)
4.1.2 Powder Market 2023-2030 ($M)
4.1.3 Oil Market 2023-2030 ($M)
4.1.4 Paste Market 2023-2030 ($M)
4.2 By Application Market 2023-2030 ($M) - Regional Industry Research
4.2.1 Culinary uses Market 2023-2030 ($M)
4.2.2 Oil industry Market 2023-2030 ($M)
4.2.3 Processed food Market 2023-2030 ($M)
4.2.4 Spices Seasonings Market 2023-2030 ($M)
4.3 By Distribution Channel Market 2023-2030 ($M) - Regional Industry Research
4.3.1 Specialty Stores Market 2023-2030 ($M)
4.3.2 Online Store Market 2023-2030 ($M)
4.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
4.3.4 Convenience Stores Market 2023-2030 ($M)
4.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)
5.Europe MARKET SEGMENTATION Market 2023-2030 ($M)
5.1 By Form Market 2023-2030 ($M) - Regional Industry Research
5.1.1 Seed Market 2023-2030 ($M)
5.1.2 Powder Market 2023-2030 ($M)
5.1.3 Oil Market 2023-2030 ($M)
5.1.4 Paste Market 2023-2030 ($M)
5.2 By Application Market 2023-2030 ($M) - Regional Industry Research
5.2.1 Culinary uses Market 2023-2030 ($M)
5.2.2 Oil industry Market 2023-2030 ($M)
5.2.3 Processed food Market 2023-2030 ($M)
5.2.4 Spices Seasonings Market 2023-2030 ($M)
5.3 By Distribution Channel Market 2023-2030 ($M) - Regional Industry Research
5.3.1 Specialty Stores Market 2023-2030 ($M)
5.3.2 Online Store Market 2023-2030 ($M)
5.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
5.3.4 Convenience Stores Market 2023-2030 ($M)
5.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)
6.APAC MARKET SEGMENTATION Market 2023-2030 ($M)
6.1 By Form Market 2023-2030 ($M) - Regional Industry Research
6.1.1 Seed Market 2023-2030 ($M)
6.1.2 Powder Market 2023-2030 ($M)
6.1.3 Oil Market 2023-2030 ($M)
6.1.4 Paste Market 2023-2030 ($M)
6.2 By Application Market 2023-2030 ($M) - Regional Industry Research
6.2.1 Culinary uses Market 2023-2030 ($M)
6.2.2 Oil industry Market 2023-2030 ($M)
6.2.3 Processed food Market 2023-2030 ($M)
6.2.4 Spices Seasonings Market 2023-2030 ($M)
6.3 By Distribution Channel Market 2023-2030 ($M) - Regional Industry Research
6.3.1 Specialty Stores Market 2023-2030 ($M)
6.3.2 Online Store Market 2023-2030 ($M)
6.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
6.3.4 Convenience Stores Market 2023-2030 ($M)
6.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)
7.MENA MARKET SEGMENTATION Market 2023-2030 ($M)
7.1 By Form Market 2023-2030 ($M) - Regional Industry Research
7.1.1 Seed Market 2023-2030 ($M)
7.1.2 Powder Market 2023-2030 ($M)
7.1.3 Oil Market 2023-2030 ($M)
7.1.4 Paste Market 2023-2030 ($M)
7.2 By Application Market 2023-2030 ($M) - Regional Industry Research
7.2.1 Culinary uses Market 2023-2030 ($M)
7.2.2 Oil industry Market 2023-2030 ($M)
7.2.3 Processed food Market 2023-2030 ($M)
7.2.4 Spices Seasonings Market 2023-2030 ($M)
7.3 By Distribution Channel Market 2023-2030 ($M) - Regional Industry Research
7.3.1 Specialty Stores Market 2023-2030 ($M)
7.3.2 Online Store Market 2023-2030 ($M)
7.3.3 Supermarkets/ Hypermarkets Market 2023-2030 ($M)
7.3.4 Convenience Stores Market 2023-2030 ($M)
7.3.5 Departmental/ Grocery Stores Market 2023-2030 ($M)


1.US Mustard Market Revenue, 2023-2030 ($M)
2.Canada Mustard Market Revenue, 2023-2030 ($M)
3.Mexico Mustard Market Revenue, 2023-2030 ($M)
4.Brazil Mustard Market Revenue, 2023-2030 ($M)
5.Argentina Mustard Market Revenue, 2023-2030 ($M)
6.Peru Mustard Market Revenue, 2023-2030 ($M)
7.Colombia Mustard Market Revenue, 2023-2030 ($M)
8.Chile Mustard Market Revenue, 2023-2030 ($M)
9.Rest of South America Mustard Market Revenue, 2023-2030 ($M)
10.UK Mustard Market Revenue, 2023-2030 ($M)
11.Germany Mustard Market Revenue, 2023-2030 ($M)
12.France Mustard Market Revenue, 2023-2030 ($M)
13.Italy Mustard Market Revenue, 2023-2030 ($M)
14.Spain Mustard Market Revenue, 2023-2030 ($M)
15.Rest of Europe Mustard Market Revenue, 2023-2030 ($M)
16.China Mustard Market Revenue, 2023-2030 ($M)
17.India Mustard Market Revenue, 2023-2030 ($M)
18.Japan Mustard Market Revenue, 2023-2030 ($M)
19.South Korea Mustard Market Revenue, 2023-2030 ($M)
20.South Africa Mustard Market Revenue, 2023-2030 ($M)
21.North America Mustard By Application
22.South America Mustard By Application
23.Europe Mustard By Application
24.APAC Mustard By Application
25.MENA Mustard By Application
26.Backwoods Mustard Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Mustard and Co., Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Woebers, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Unilever, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Boar's Head, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Bertman Original Ballpark Mustard, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Charroux, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Colman's, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.McCormick Foods, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Frenchs, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Kraft Foods Group, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Conagra Brands Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.H. J. Heinz Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Podravka, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.Zatarain's, Sales /Revenue, 2015-2018 ($Mn/$Bn)