PayTV Market Overview:
During the last few decades, cable TV piracy was a major concern in the television industry. The impregnable infringement of copyrights was rampant; and in some rural areas, long cables to distribution boxes were used in order to acquire the access to content free of cost. However, the advent of PayTV has significantly contributed towards ameliorating the cable TV piracy, and there has been a perceptible penetration of PayTV in most parts of the world which is leading to a demand influx in the PayTV market that witnessed a global valuation of $216.67 billion as of 2018. Furthermore, with steady growth in the number of subscribers worldwide, the PayTV market revenue is poised to observe a compound annual growth rate (CAGR) of 3.56% during the forecast period of 2019 to 2025.
APAC is found to be the most lucrative region for the vendors in the PayTV market, and the region garnered a global revenue share of 32.77% in 2018. This is mainly due to the fact that digitalization is yet to penetrate entirely into APAC, and therefore, people still rely on television for the video content. The matured market size in APAC is also attributable to the prominence of Internet Protocol TV (IPTV) in countries such as China, India, Indonesia, and others. However, the proliferating digitalization in the region is posing as a challenge to the vendors that have customer-base in APAC. The future foresees a definite disruption in the market owing to digitalization.
PayTV Market Outlook:
PayTV or pay television or subscription television refers to the monetization of video content that is featured on television. The market for PayTV is segmented on the basis of types that include satellite TV, digital TV, and Internet pay TV. Owing to the merit of video content over the written text, and the growing predilection of audiences of quality video content, the PayTV market is making strides.
Based on the technology used, the key application of PayTV is found to be satellite TV. This is much attributable to the competitive pricing that satellite PayTV offers as compared to the conventional cable TV. Moreover, satellite TV is found to impart better signals, thereby instilling an uninterrupted viewing experience and convenience, which happens to be the reason the technology is gaining traction. Furthermore, the customization and programming in satellite PayTV make it all the more meritorious as compared to the cable network. The subscription of satellite PayTV is projected to increase with a CAGR 3.99% through to 2025.
PayTV Market Growth Drivers:
· The Launch of New Channels and Popular Reality Shows –
Data analytics has enabled insights to the public preferences and the kind of content that can gain traction. Resultantly, new channels have emerged to cater to particular audiences. Moreover, the television industry is putting a special emphasis on reality shows because they are found to be more lucrative in terms of advertisement. Evidently, the customer-base subscribe to PayTV in order to get access to these channels to watch their favorite shows, which is the most effective driver in the PayTV market. Furthermore, the seasonal subscriptions are increasing due to sports tournaments, and some of the PayTV vendors provide season packages and then retain those customers thereafter. Personalized subscriptions allow customers to save on channels that they don’t watch. It’s a facility which is also working in favor of the vendors in the PayTV market. These subscriptions also allow the advertising industry and brands to position their messages to the platforms from which they can reach to the target audiences.
· The Increasing Demand for High Definition –
High definition or HD imparts a better viewing experience to the audience. However, HD content is not accessible through cable networks; therefore, the customers are opting for the satellite PayTV that provides access to a gamut of HD channels, thereby allowing audiences to watch their favorite TV shows and movies in HD. The future foresees a transcendence of the TV industry towards HD content as the customers preferring the same is increasing.
· Existing User-Generated New Subscriptions Driving the PayTV Market –
While subscriber analytics tools are enabling the vendors to perceive the demand for content, the business is also expanding through the word of mouth. User-generated subscriptions and subtle advertisements is a disruptive trend in the entertainment industry, and vendors are capitalizing on the same. PayTV service providers are devising new marketing techniques such as providing discounts to existing customers on a recommendation to the prospective subscribers. This trend is set to swell the PayTV market size in the future.
PayTV Market Trends:
· The Need for Adapting to the Condition of Current Customer-Base –
The propitious prominence of OTT media is posing as a threat to the PayTV market. The forecast period of 2019 to 2025 will observe a multitude of customers subscribing to OTT instead of PayTV. According to the Global Systems for Mobile Communication (GSMA), the number of mobile subscribers will be 5 billion in 2025. This projection is bound to reflect an increment in the number of subscribers that will opt for OTT streaming platforms. The PayTV market players will need to adapt to the trend that is traversing the TV industry to a mobile-oriented market.
· The Foreseen Mergers and Acquisitions –
Owing to the augmented demand for OTT, the PayTV market players will be collaborating with OTT service providers in order to sustain their position in the TV industry.
PayTV Market Challenges:
As mention previously, the major challenge in the PayTV market is the customer-base deviation caused by the OTT media services, which is leading to a definite decline in the revenues generated by the vendors. However, mergers and acquisitions are envisioned to ameliorate the problem. Another challenge that has been perpetuating losses in the market happens to be piracy, and moreover, these losses are irrevocable. The will be investing more in content security to reduce the losses made due to piracy.
PayTV Market Key Players Perspective:
The major players that are ahead of the curve in the PayTV market are DirecTV (AT&T), Comcast Corporation, British Sky Broadcasting (Sky UK), Charter Communications, Inc., Foxtel, Airtel Digital TV, British Sky Broadcasting, Comcast Corporation, Dish Network Corporation, Fetch TV Pty Limited, Rostelecom PJSC, Spectrum TV, Tata Sky, Tricolor TV, and Videocon D2H.
PayTV Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the PayTV market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The PayTV market research report also analyses the application based on technology, and also provides insights about the psychographics of the customer-base.
PayTV Market Report: Industry Coverage
The PayTV market report also analyzes the major geographic regions as well as the major countries in these regions. The regions and countries covered in the study include:
Key Questions Addressed in the PayTV Market Report:
Is the market demand for PayTV growing? How long will it continue to grow and at what rate?
Which type of home security system presents the major growth opportunities?
Is there a possibility for change in the market structure over time?
Are additional developments needed for the existing product or services offerings or do the existing products meet the customer demands?
Do the key vendors look for partnerships to expand their businesses with respect to geography or product?
What are the short-term, long-term, and medium-term growth drivers for the market?
What are the short-term, medium-term, and long-term challenges for the market?
What are the short-term, medium-term, and long-term opportunities for the market
Who are the top players/companies of the market?
What are the recent innovations in the market?
How many patents have been filed by the leading players?
What are the types of patents filed by the leading players?
What is our Vision 2030 for the PayTV market?
A Few Focus Points Of This Research Are Given Below:
Give a deep-dive analysis of the key operational strategies with focus on the corporate structure, R&D strategies, localization strategies, production capabilities, and sales performance of various companies
Provide an overview of the product portfolio, including product planning, development, and positioning
Discuss the role of technology companies in partnerships
Explore the regional sales activities
Analyze the market size and giving the forecast for current and future global PayTV market during the forecast 2019-2025Analyze the competitive factors, competitors’ market shares, product capabilities, and supply chain structures