Shortenings Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2020-2025

Report Code: FBR 43140 Report Format: PDF + Excel (Delivery in 48 Hrs)

Shortenings Market Report Overview

Shortenings Market size in 2019 is estimated to be $ 4,053 million, growing at a CAGR of 4.7% during the forecast period 2020-2025. Shortening is a solid vegetable fat that is typically made by hydrogenating, or solidifying vegetable oils. Shortenings can be considered as an important ingredient of baking. It is used in baking to help make products crumbly, flaky and tender. Growing demand for bakery and confectionery products and increasing consumption of fat-free food products are the major factors driving the growth of the market. Moreover, changing food habits, easy availability of raw materials and advancement of R&D activities further enhance the overall market demand for Shortenings during the forecast period 2020-2025.

Report Coverage

The report: “Shortenings Market – Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the Shortenings Market:
By Ingredient : Oil, Butter, Lard, Tallow
By Source : Vegetable, Animal
By Variant : Solid, Liquid, All-Purpose, Cake/Icing
By Application : Bakery, Confectionery, Snacks & Savory
By Geography: North America, Europe, Asia-Pacific, and Rest of the World

Key Takeaways

  • In 2019, North America dominates the Shortenings Market owing to increasing population and easy availability of palm oil and increasing demand for baked products such as biscuits, pastries, cakes, and bread.
  • Growing demand for bakery and confectionery products and increasing consumption of fat-free food products is driving the market growth of shortenings.
  • Detailed analysis of the Strength, Weakness, and opportunities of the prominent players operating in the market will be provided in the Shortenings Market report.
  • Increasing awareness about health regarding the over-consumption of fats and oils are challenging the growth of the market. 

Application - Segment Analysis

Based on the Application, Shortenings Market is segmented into Bakery, Confectionery, Snacks & Savory. The bakery segment is forecast to be the fastest-growing segment and is projected to grow at a CAGR of 3.8% during the forecast period 2020-2025. This is mainly owing to growing application of shortenings to obtain varied functional properties in bakery products such as biscuits, sweet biscuits, or cookies. Shortenings are used to produce a palatable and appealing product with desired textural characteristics. Moreover, bakery products such as cookies, cakes, breads, pastries, and pie provides benefits from the functional properties of shortenings are contributing to the growth of this segment.

Source - Segment Analysis

Based on the Source, Shortenings Market is segmented into Vegetable, Animal. In 2019, vegetable held the largest share in the Shortenings Market. This is mainly owing to its wide application in the food industry. The growth in demand for vegetable shortenings in the industry can be attributed to the rise in awareness regarding healthy, fortified, non-hydrogenated trans-free vegetable shortenings. Moreover, Increase in concerns related to health due to the consumption of animal fat shortenings is also contributing to the growth of this segment.

Geography - Segment Analysis

North America dominated the Shortenings Market share accounting for 40% of the market in 2019. This is mainly owing to increasing population and easy availability of palm oil and increasing demand for baked products such as biscuits, pastries, cakes, and bread. According to American Bakers Association, the consumption of bakery and confectionery products is increasing, about 14.7 million tonnes of bakery are consumed which increases the growth of Shortenings Market.
However, the Asia-Pacific region is projected to be the fastest-growing during the forecast period 2020-2025. This is owing to changing lifestyle and growing production of confectionery products.

Drivers – Shortenings Market 

  • Growing Demand for Bakery and Confectionery Products

Increasing demand of bakery and confectionery products and increasing consumption of snacks are some factors driving the growth of Shortenings Market. Moreover, improving elasticity and shelf-life of bakery products and growing processed food industry is also set to increase the market growth. 

  • Increasing Consumption of Fat-Free Food Products

Growing focus on development and consumption of fat-free food products and adoption of healthy consumption of products are some factors driving the growth of the market. Moreover, increasing disposable income and increasing demands for plant-sourced shortenings over animal-sourced further contributing to the growth of Shortenings Market.

Challenges – Shortenings Market 

Increasing awareness about health regarding the over-consumption of fats and oils are challenging the growth of the market. Moreover, the growing population that is health conscious are further restraining its market growth during the forecast period 2020-2025.

Shortenings Industry Outlook

Product launches, Merger & Acquisitions, joint ventures and R&D activities are key strategies adopted by players in the Shortenings Market. Shortenings top 10 companies are Archer Daniels Midland Company, AAK AB, Bunge Limited, Manildra Group, Ventura Foods, LLC, International Foodstuff Company Holdings Limited, Cargill, Wilmar International Limited, Associated British Foods, and ConAgra Brands.

Acquisitions/Product Launches:

  • On February 2019, Cargill launches Palm Agility’s Virtue that helps to address multiple bakery performance and used in manufacturing of cookies, pies, and donuts.
  • On June 2018, Stratas Foods launches “Superb Select 1020” shortening produced from soybean oil. The product is designed to reduce the availability of saturate fats in end-use products by approximately forty percent when compared with conventional palm oil while having no hydrogenated fats present on the label.
1. Shortenings Market Overview
    1.1 Definitions and Scope
2. Shortenings Market Executive Summary
    2.1 Market Revenue, Market Size and Key Trends 
    2.2 Key trends by Ingredient
    2.3 Key trends by Source
    2.4 Key trends by Variant
    2.5 Key trends by Application
    2.6 Key trends by Geography
3. Shortenings Market Landscape
    3.1 Market Share Analysis- Key Companies
    3.2 Product Benchmarking- Key Companies
    3.3 Financial Analysis - Key Companies
    3.4 Patent Analysis 
    3.5 Pricing Analysis
4. Shortenings Market- Startup companies Scenario Premium Premium
    4.1 Key startup company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Application Analysis
        4.1.4 Venture Capital and Funding Scenario
5. Shortenings Market- Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of successful ventures
6. Shortenings Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters Five Force Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Powers of Customers
        6.3.3 Threat of New Entrants
        6.3.4 Rivalry Among Existing Players
        6.3.5 Threat of Substitutes 
7. Shortenings Market Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Shortenings Market– By Ingredient (Market Size -$Million/$Billion)
    8.1 Oil
    8.2 Butter
    8.3 Lard
    8.4 Tallow
9. Shortenings Market – By Source (Market Size -$Million/$Billion)
    9.1 Vegetable
    9.2 Animal
10. Shortenings Market – By Variant (Market Size -$Million/$Billion)
    10.1 Solid
    10.2 Liquid
    10.3 All-Purpose
    10.4 Cake/Icing
11. Shortenings Market – By Application (Market Size -$Million/$Billion)
    11.1 Bakery
    11.2 Confectionery
    11.3 Snacks & Savory
12. Shortenings Market - By Geography (Market Size -$Million/$Billion)
    12.1 North America
        12.1.1 U.S.
        12.1.2 Canada
        12.1.3 Mexico
    12.2 Europe
        12.2.1 U.K.
        12.2.2 Germany
        12.2.3 France
        12.2.4 Italy
        12.2.5 Spain
        12.2.6 Rest of Europe
    12.3 Asia-Pacific
        12.3.1 China
        12.3.2 Japan
        12.3.3 South Korea
        12.3.4 India
        12.3.5 Australia & New Zealand
        12.3.6 Rest of Asia-Pacific
    12.4 Rest of the World
        12.4.1 Middle East
        12.4.2 Africa
        12.4.3 South America
13. Shortenings Market Entropy
14. Shortenings Market- Industry / Segment Competition landscape Premium Premium
    14.1 Market Share Analysis
        14.1.1 Market Share by Country- Key companies
        14.1.2 Market Share by Region- Key companies
        14.1.3 Market Share at Global Level- Key companies
        14.1.4 Best Practices for Companies
15. Shortenings Market - Key Company List by Country Premium Premium
16. Shortenings Market Company Analysis
    16.1 Company Revenue, Products, M&A, Developments
    16.2 Company 1
    16.3 Company 2
    16.4 Company 3
    16.5 Company 4
    16.6 Company 5
    16.7 Company 6
    16.8 Company 7
    16.9 Company 8
    16.10 Company 9
    16.11 Company 10
"*Financials for private companies would be provided on a best efforts basis”.

LIST OF TABLES

1.Global Shortenings Market By Source Market 2019-2024 ($M)
1.1 Vegetable Shortenings Market 2019-2024 ($M) - Global Industry Research
1.2 Animal Shortenings Market 2019-2024 ($M) - Global Industry Research
2.Global Shortenings Market By Key Ingredient Market 2019-2024 ($M)
2.1 Oil Market 2019-2024 ($M) - Global Industry Research
2.2 Butter Market 2019-2024 ($M) - Global Industry Research
2.3 Lard Market 2019-2024 ($M) - Global Industry Research
2.4 Tallow Market 2019-2024 ($M) - Global Industry Research
3.Global Shortenings By Process Market 2019-2024 ($M)
3.1 Edible Oil Production Process Market 2019-2024 ($M) - Global Industry Research
3.2 Hydrogenation Market 2019-2024 ($M) - Global Industry Research
3.3 Fractionation Market 2019-2024 ($M) - Global Industry Research
3.4 Interesterification Market 2019-2024 ($M) - Global Industry Research
4.Global Shortenings By Brand Market 2019-2024 ($M)
4.1 Novalipid Market 2019-2024 ($M) - Global Industry Research
4.2 Extend Market 2019-2024 ($M) - Global Industry Research
4.3 Clear Valley Market 2019-2024 ($M) - Global Industry Research
4.4 Wesson Market 2019-2024 ($M) - Global Industry Research
4.5 Sanstrans Market 2019-2024 ($M) - Global Industry Research
5.Global Shortenings Market By Source Market 2019-2024 (Volume/Units)
5.1 Vegetable Shortenings Market 2019-2024 (Volume/Units) - Global Industry Research
5.2 Animal Shortenings Market 2019-2024 (Volume/Units) - Global Industry Research
6.Global Shortenings Market By Key Ingredient Market 2019-2024 (Volume/Units)
6.1 Oil Market 2019-2024 (Volume/Units) - Global Industry Research
6.2 Butter Market 2019-2024 (Volume/Units) - Global Industry Research
6.3 Lard Market 2019-2024 (Volume/Units) - Global Industry Research
6.4 Tallow Market 2019-2024 (Volume/Units) - Global Industry Research
7.Global Shortenings By Process Market 2019-2024 (Volume/Units)
7.1 Edible Oil Production Process Market 2019-2024 (Volume/Units) - Global Industry Research
7.2 Hydrogenation Market 2019-2024 (Volume/Units) - Global Industry Research
7.3 Fractionation Market 2019-2024 (Volume/Units) - Global Industry Research
7.4 Interesterification Market 2019-2024 (Volume/Units) - Global Industry Research
8.Global Shortenings By Brand Market 2019-2024 (Volume/Units)
8.1 Novalipid Market 2019-2024 (Volume/Units) - Global Industry Research
8.2 Extend Market 2019-2024 (Volume/Units) - Global Industry Research
8.3 Clear Valley Market 2019-2024 (Volume/Units) - Global Industry Research
8.4 Wesson Market 2019-2024 (Volume/Units) - Global Industry Research
8.5 Sanstrans Market 2019-2024 (Volume/Units) - Global Industry Research
9.North America Shortenings Market By Source Market 2019-2024 ($M)
9.1 Vegetable Shortenings Market 2019-2024 ($M) - Regional Industry Research
9.2 Animal Shortenings Market 2019-2024 ($M) - Regional Industry Research
10.North America Shortenings Market By Key Ingredient Market 2019-2024 ($M)
10.1 Oil Market 2019-2024 ($M) - Regional Industry Research
10.2 Butter Market 2019-2024 ($M) - Regional Industry Research
10.3 Lard Market 2019-2024 ($M) - Regional Industry Research
10.4 Tallow Market 2019-2024 ($M) - Regional Industry Research
11.North America Shortenings By Process Market 2019-2024 ($M)
11.1 Edible Oil Production Process Market 2019-2024 ($M) - Regional Industry Research
11.2 Hydrogenation Market 2019-2024 ($M) - Regional Industry Research
11.3 Fractionation Market 2019-2024 ($M) - Regional Industry Research
11.4 Interesterification Market 2019-2024 ($M) - Regional Industry Research
12.North America Shortenings By Brand Market 2019-2024 ($M)
12.1 Novalipid Market 2019-2024 ($M) - Regional Industry Research
12.2 Extend Market 2019-2024 ($M) - Regional Industry Research
12.3 Clear Valley Market 2019-2024 ($M) - Regional Industry Research
12.4 Wesson Market 2019-2024 ($M) - Regional Industry Research
12.5 Sanstrans Market 2019-2024 ($M) - Regional Industry Research
13.South America Shortenings Market By Source Market 2019-2024 ($M)
13.1 Vegetable Shortenings Market 2019-2024 ($M) - Regional Industry Research
13.2 Animal Shortenings Market 2019-2024 ($M) - Regional Industry Research
14.South America Shortenings Market By Key Ingredient Market 2019-2024 ($M)
14.1 Oil Market 2019-2024 ($M) - Regional Industry Research
14.2 Butter Market 2019-2024 ($M) - Regional Industry Research
14.3 Lard Market 2019-2024 ($M) - Regional Industry Research
14.4 Tallow Market 2019-2024 ($M) - Regional Industry Research
15.South America Shortenings By Process Market 2019-2024 ($M)
15.1 Edible Oil Production Process Market 2019-2024 ($M) - Regional Industry Research
15.2 Hydrogenation Market 2019-2024 ($M) - Regional Industry Research
15.3 Fractionation Market 2019-2024 ($M) - Regional Industry Research
15.4 Interesterification Market 2019-2024 ($M) - Regional Industry Research
16.South America Shortenings By Brand Market 2019-2024 ($M)
16.1 Novalipid Market 2019-2024 ($M) - Regional Industry Research
16.2 Extend Market 2019-2024 ($M) - Regional Industry Research
16.3 Clear Valley Market 2019-2024 ($M) - Regional Industry Research
16.4 Wesson Market 2019-2024 ($M) - Regional Industry Research
16.5 Sanstrans Market 2019-2024 ($M) - Regional Industry Research
17.Europe Shortenings Market By Source Market 2019-2024 ($M)
17.1 Vegetable Shortenings Market 2019-2024 ($M) - Regional Industry Research
17.2 Animal Shortenings Market 2019-2024 ($M) - Regional Industry Research
18.Europe Shortenings Market By Key Ingredient Market 2019-2024 ($M)
18.1 Oil Market 2019-2024 ($M) - Regional Industry Research
18.2 Butter Market 2019-2024 ($M) - Regional Industry Research
18.3 Lard Market 2019-2024 ($M) - Regional Industry Research
18.4 Tallow Market 2019-2024 ($M) - Regional Industry Research
19.Europe Shortenings By Process Market 2019-2024 ($M)
19.1 Edible Oil Production Process Market 2019-2024 ($M) - Regional Industry Research
19.2 Hydrogenation Market 2019-2024 ($M) - Regional Industry Research
19.3 Fractionation Market 2019-2024 ($M) - Regional Industry Research
19.4 Interesterification Market 2019-2024 ($M) - Regional Industry Research
20.Europe Shortenings By Brand Market 2019-2024 ($M)
20.1 Novalipid Market 2019-2024 ($M) - Regional Industry Research
20.2 Extend Market 2019-2024 ($M) - Regional Industry Research
20.3 Clear Valley Market 2019-2024 ($M) - Regional Industry Research
20.4 Wesson Market 2019-2024 ($M) - Regional Industry Research
20.5 Sanstrans Market 2019-2024 ($M) - Regional Industry Research
21.APAC Shortenings Market By Source Market 2019-2024 ($M)
21.1 Vegetable Shortenings Market 2019-2024 ($M) - Regional Industry Research
21.2 Animal Shortenings Market 2019-2024 ($M) - Regional Industry Research
22.APAC Shortenings Market By Key Ingredient Market 2019-2024 ($M)
22.1 Oil Market 2019-2024 ($M) - Regional Industry Research
22.2 Butter Market 2019-2024 ($M) - Regional Industry Research
22.3 Lard Market 2019-2024 ($M) - Regional Industry Research
22.4 Tallow Market 2019-2024 ($M) - Regional Industry Research
23.APAC Shortenings By Process Market 2019-2024 ($M)
23.1 Edible Oil Production Process Market 2019-2024 ($M) - Regional Industry Research
23.2 Hydrogenation Market 2019-2024 ($M) - Regional Industry Research
23.3 Fractionation Market 2019-2024 ($M) - Regional Industry Research
23.4 Interesterification Market 2019-2024 ($M) - Regional Industry Research
24.APAC Shortenings By Brand Market 2019-2024 ($M)
24.1 Novalipid Market 2019-2024 ($M) - Regional Industry Research
24.2 Extend Market 2019-2024 ($M) - Regional Industry Research
24.3 Clear Valley Market 2019-2024 ($M) - Regional Industry Research
24.4 Wesson Market 2019-2024 ($M) - Regional Industry Research
24.5 Sanstrans Market 2019-2024 ($M) - Regional Industry Research
25.MENA Shortenings Market By Source Market 2019-2024 ($M)
25.1 Vegetable Shortenings Market 2019-2024 ($M) - Regional Industry Research
25.2 Animal Shortenings Market 2019-2024 ($M) - Regional Industry Research
26.MENA Shortenings Market By Key Ingredient Market 2019-2024 ($M)
26.1 Oil Market 2019-2024 ($M) - Regional Industry Research
26.2 Butter Market 2019-2024 ($M) - Regional Industry Research
26.3 Lard Market 2019-2024 ($M) - Regional Industry Research
26.4 Tallow Market 2019-2024 ($M) - Regional Industry Research
27.MENA Shortenings By Process Market 2019-2024 ($M)
27.1 Edible Oil Production Process Market 2019-2024 ($M) - Regional Industry Research
27.2 Hydrogenation Market 2019-2024 ($M) - Regional Industry Research
27.3 Fractionation Market 2019-2024 ($M) - Regional Industry Research
27.4 Interesterification Market 2019-2024 ($M) - Regional Industry Research
28.MENA Shortenings By Brand Market 2019-2024 ($M)
28.1 Novalipid Market 2019-2024 ($M) - Regional Industry Research
28.2 Extend Market 2019-2024 ($M) - Regional Industry Research
28.3 Clear Valley Market 2019-2024 ($M) - Regional Industry Research
28.4 Wesson Market 2019-2024 ($M) - Regional Industry Research
28.5 Sanstrans Market 2019-2024 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Shortenings Market Revenue, 2019-2024 ($M)
2.Canada Shortenings Market Revenue, 2019-2024 ($M)
3.Mexico Shortenings Market Revenue, 2019-2024 ($M)
4.Brazil Shortenings Market Revenue, 2019-2024 ($M)
5.Argentina Shortenings Market Revenue, 2019-2024 ($M)
6.Peru Shortenings Market Revenue, 2019-2024 ($M)
7.Colombia Shortenings Market Revenue, 2019-2024 ($M)
8.Chile Shortenings Market Revenue, 2019-2024 ($M)
9.Rest of South America Shortenings Market Revenue, 2019-2024 ($M)
10.UK Shortenings Market Revenue, 2019-2024 ($M)
11.Germany Shortenings Market Revenue, 2019-2024 ($M)
12.France Shortenings Market Revenue, 2019-2024 ($M)
13.Italy Shortenings Market Revenue, 2019-2024 ($M)
14.Spain Shortenings Market Revenue, 2019-2024 ($M)
15.Rest of Europe Shortenings Market Revenue, 2019-2024 ($M)
16.China Shortenings Market Revenue, 2019-2024 ($M)
17.India Shortenings Market Revenue, 2019-2024 ($M)
18.Japan Shortenings Market Revenue, 2019-2024 ($M)
19.South Korea Shortenings Market Revenue, 2019-2024 ($M)
20.South Africa Shortenings Market Revenue, 2019-2024 ($M)
21.North America Shortenings By Application
22.South America Shortenings By Application
23.Europe Shortenings By Application
24.APAC Shortenings By Application
25.MENA Shortenings By Application
26.Cargill, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Bunge Limited, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Conagra Brands, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Wilmar International Limited, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Archer Daniels Midland Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.International Foodstuff Company Holdings Limited, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Manildra Group, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.AAK AB, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Associated British Foods PLC, Sales /Revenue, 2015-2018 ($Mn/$Bn)