World Internet Advertising Market - Forecast(2024 - 2030)
World Internet Advertising Market Overview
The World Internet Advertising Market size is forecast to reach $988.5 billion by 2026, growing at a CAGR of 21.3% in the period 2021-2026. Internet Advertising is a kind of marketing method to convey promotional marketing messages to consumers worldwide. The World Internet Advertising industry offers profitable ways for various businesses to grow through harnessing the power of the internet to reach their target audience more effectively. The market is largely driven by the exponential surge of internet users combined with the role of digital media that not only shaped online advertising but also designed various digital and classified advertising. Moreover, advertising investment is shifting to mobile due to the rising penetration of smartphones, growing Paid Search applications, and rising dominance from the e-commerce sector, globally. Therefore, digital ad spending, like Content marketing, Display advertising solution, Banner marketing, and others continues to grow and propelled the growth of the World Internet Advertising Industry.
Report Coverage
By
Deployment: On-Premise and Cloud.
By
Organization Size: Small and Medium-Sized
Enterprises (SMEs), Large Enterprises.
By
Services: Search Engine Marketing/ Paid Per
Click, Search Engine Optimization, Display Advertising, Video Advertising,
Social Media Advertising, Email Marketing, Mobile Advertising and Others.
By Industry
Vertical: Apparel, Footwear &
Accessories Industry, Consumer Electronics, Consumer Packaged Goods, Education,
Healthcare, Media & Entertainment, Retail & E-Commerce,
Telecommunication & Information Technology-Enabled Services, Transport
& Tourism, Fast-moving consumer goods (FMCG), Others.
By
Geography: North America (U.S, Canada,
Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others),
APAC(China, Japan India, South Korea, Australia and Others), South
America(Brazil, Argentina and others)and RoW (Middle East and Africa).
Key Takeaways
- Digital media continues to be the most significant driver to encourage the growth of the World Internet Advertising Market.
- Digital Advertising is estimated to hold the largest World Internet Advertising Market share of 55.2% % in 2020, owing to the internet-savvy generation, the growing popularity of social media and the advent of on-demand video streaming platforms, such as Netflix, Xumo, Starz and more.
- North America dominated the World
Internet Advertising Market in 2020 with a share of 36%
, owing to the popular OTT Platforms in the U.S.A., the significant presence of
leading advertising companies such as Facebook, Google, and others, coupled up
with the ubiquitous existence of gadgets and the Internet of Things (IoT).
World Internet Advertising Market, By Region, 2020
World Internet Advertising Market - By Advertising Format
By Advertising Format type, the World Internet Advertising Market is segmented into Search Engine Marketing/ Paid Per Click, Search Engine Optimization, Display Advertising, Video Advertising, Social Media Advertising, Email Marketing, Mobile Advertising, and Others. Digital Advertising is estimated to hold the largest World Internet Advertising Market share of 55.2% in 2020, owing to the internet-savvy generation, the growing popularity of social media and the advent of on-demand video streaming platforms, such as Netflix, Xumo, Starz and more. In February 2021, BookMyShow launched a pay-per-view video streaming service with 600 titles. The TVoD (transaction video-on-demand) service offers its customers over 2,000 movies over the course of the next 9-12 months. The rising demand for classified advertising and growth of audience across these platforms has been encouraging the advertising vendors to optimize engagement and conversion through Banner marketing, Programmatic Marketing and Content marketing by investing towards designing video ads to acquire new customers, and expand their market reach, thus accelerating the World Internet Advertising market. These are the significant factors that are influencing the World Internet Advertising market size, positively.
World Internet Advertising Market - By Industry Vertical
By vertical type, the World Internet Advertising Market is segmented into Automotive,
Consumer Packaged Goods, Education, Healthcare, Industrial, Media &
Entertainment, Retail, Telecommunication & Information Technology-Enabled
Services, Transport & Tourism, Others. The Telecommunication &
Information Technology-Enabled Services sector is estimated to grow at the
highest CAGR of 30% during the forecast period 2021 – 2026 owing to the rapid
adoption of mobile platforms, and incorporation of analytics solutions by
diversified industry verticals, including large and small and medium-sized
enterprises (SMEs). In December 2019, Adtech leaders David Breckling
collaborated with marketing strategist Kendra EJ Woodruff to launch FlowerShop
Media Inc. This new digital advertising platform, FlowerShop Media is a global,
mobile-first, Demand Side Platform (DSP) that offers the unique needs of
various cannabis brands and the agencies representing them. The innovative
marketing and advertising tools serve the cannabis industry with premium
inventory across mainstream publications, television, digital out-of-home and
more, while adhering to the respective market compliance. Hence, such
launches for integrating digital advertising for business-to-business (B2B) and
business-to-consumer (B2C) are contributing to the growth of the World Internet Advertising Industry.
World Internet Advertising Market - By Geography
North America dominated the World Internet Advertising Market in 2020 with a share of 36% , owing to the popular OTT Platforms in the U.S.A., the significant presence of leading advertising companies such as Facebook, Google, and others, coupled up with the ubiquitous existence of gadgets and the Internet of Things (IoT). In October 2019, Accenture Interactive acquired the U.K. Digital Ventures Consultancy Bow & Arrow to strengthen the media and technology by reinventing digital products and services that offer unmet customer needs. Moreover, the rapid growths of media, digital creative credentials, and interactive advertising in the U.S.A and Canada have driven the World Internet Advertising market share, expeditiously. In August 2020, Comcast-owned NBCUniversal’s launched a new Peacock streaming service that offers interactive advertising via voice-enabled remote controls, including 20,000 hours of content, such as NBC shows such as “30 Rock,” “Cheers” and “Saturday Night Live.” The Asia Pacific is estimated to grow at the highest rate during the forecast period 2021-2026 majorly attributed to the proliferation of smartphones, apps, and progressive social media market for Classified advertising, Search and Display Advertising, Content Marketing, and others. In July 2020, TikTok launched a Self-Serve Ad Platform for SMBs, and usher in more investment in ad budgets. Hence, these launches and acquisitions influence the growth of the World Internet Advertising Market across the globe.
World Internet Advertising Market Drivers
The growing prominence of Digital Media
Digital media continues to be the most significant driver to encourage the growth of the World Internet Advertising Market. Nowadays, the sophisticated and more pervasive types of advertising used by the internet marketers are Mobile programmatic ads, In-app mobile ads, Content marketing. Over the years, the digital video market has become dramatically more competitive, and thus, in December 2020, the premium bed and bath product brands, Spaces launched an interactive ad on mobile promoting their exclusive festive bed linen collection, known as Rangana, which is exclusively developed by mCanvas, along with Madison, the small screen experiential storytelling ad platform. The growing demand of video content, owing to the sizable digital investment by various enterprises adds more growth to the market. In November 2019, StackAdapt, a programmatic advertising technology company, partnered with SpotX, the leading global video advertising, and monetization platform, to develop a Connected TV (CTV) inventory and audiences, which offers advertisers across Canada to reach a potential audience of over-the-top (OTT) content at scale. Thus, the creation of such impeccable mobile ads, and other video advertising platforms for communicating customized brand messages to the customers are driving the growth of the World Internet Advertising market share.
Cost Effective Service packages for an impressive campaign
The benefits of using internet advertising are enormous, starting from more customers, better visibility, to the enhanced local presence of the product or services at affordable rates. Internet marketing is a valuable way for every business to grow and brand to get noticed. Furthermore, these online advertising solutions enable small-medium sized enterprises with unique and cost-effective ways to propagate brand in ways like product awareness, information about the organization, quality of products and products, and place of availability. Thus, more businesses are implying online advertising to become more competitive. In July 2019, Private equity firm Blackstone acquired mobile advertising company Vungle to strengthen the Blackstone’s mobile app an ecosystem that further helps in aiming for potential growth of the World Internet Advertising market.
World Internet Advertising Market Challenges
The eminence of Internet fraudulence
The unethical practices
over online platforms are very popular, and often impact negatively to
customers, vendors, and advertisers. In spite of several benefits of Internet
Advertising, marketing over the internet can bring negative feedback and other
fraud stories to defame the brand, which eventually turns the business down
drastically. The impact of Hyperbot, which is still considered as the greatest
ad fraudulent activity witnessed by the businesses play a significant role to
hinder the World Internet Advertising Market. in 2017, HyphBot was disastrous and forced industries to adopt strategies
to mitigate such risks. This is one of
the pertinent factors that hinder the growth of World Internet Advertising
industry outlook.
World Internet Advertising Market Landscape
Product launches, acquisitions, and R&D activities are key strategies adopted by players in the World Internet Advertising. The World Internet Advertising Market top 10 companies include Amazon.com, Inc., Alibaba Group Holding Limited, Vungle, Baidu Inc., Dentsu Aegis Network, DoubleClick Inc., Eniro AB, Conversant Inc., Google Inc., Opera Softwares, DoubleClick Inc., Facebook Inc. and many more.
Acquisitions/Technology Launches/Partnerships
- In September 2019, Facebook launched interactive ads to encourage immersion and engaging experiences between people and brands. The Interactive Ads, include Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables, which enables instant two-way communication and enables advertisers to engage with their consumers.
- In May 2019, one of the world’s major browser developers, and leader on AI-driven digital content Opera Software launched Opera Ads, a powerful, content-based native advertising platform which serves the needs of digital marketers to reach and engage worldwide.
Relevant Report Titles:
Online Advertising Market
Report Code: ITR
15385
Content delivery network
market
Report Code: ITR
0044
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LIST OF TABLES
1.Global GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)1.1 Search Engine Marketing Market 2019-2024 ($M) - Global Industry Research
1.2 Display Advertising Market 2019-2024 ($M) - Global Industry Research
1.3 Mobile Advertising Market 2019-2024 ($M) - Global Industry Research
1.4 Digital Video Advertising Market 2019-2024 ($M) - Global Industry Research
1.5 Lead Generation Market 2019-2024 ($M) - Global Industry Research
2.Global GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
2.1 BFSI Market 2019-2024 ($M) - Global Industry Research
2.2 Information Technology Telecom Market 2019-2024 ($M) - Global Industry Research
2.3 Media and Entertainment Market 2019-2024 ($M) - Global Industry Research
2.4 Healthcare Market 2019-2024 ($M) - Global Industry Research
2.5 Hospitality and Tourism Market 2019-2024 ($M) - Global Industry Research
2.6 Retail Market 2019-2024 ($M) - Global Industry Research
3.Global GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 (Volume/Units)
3.1 Search Engine Marketing Market 2019-2024 (Volume/Units) - Global Industry Research
3.2 Display Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
3.3 Mobile Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
3.4 Digital Video Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
3.5 Lead Generation Market 2019-2024 (Volume/Units) - Global Industry Research
4.Global GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 (Volume/Units)
4.1 BFSI Market 2019-2024 (Volume/Units) - Global Industry Research
4.2 Information Technology Telecom Market 2019-2024 (Volume/Units) - Global Industry Research
4.3 Media and Entertainment Market 2019-2024 (Volume/Units) - Global Industry Research
4.4 Healthcare Market 2019-2024 (Volume/Units) - Global Industry Research
4.5 Hospitality and Tourism Market 2019-2024 (Volume/Units) - Global Industry Research
4.6 Retail Market 2019-2024 (Volume/Units) - Global Industry Research
5.North America GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
5.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
5.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
5.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
5.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
5.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
6.North America GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
6.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
6.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
6.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
6.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
6.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
6.6 Retail Market 2019-2024 ($M) - Regional Industry Research
7.South America GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
7.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
7.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
7.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
7.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
7.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
8.South America GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
8.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
8.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
8.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
8.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
8.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
8.6 Retail Market 2019-2024 ($M) - Regional Industry Research
9.Europe GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
9.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
9.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
9.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
9.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
9.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
10.Europe GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
10.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
10.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
10.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
10.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
10.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
10.6 Retail Market 2019-2024 ($M) - Regional Industry Research
11.APAC GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
11.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
11.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
11.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
11.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
11.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
12.APAC GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
12.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
12.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
12.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
12.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
12.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
12.6 Retail Market 2019-2024 ($M) - Regional Industry Research
13.MENA GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
13.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
13.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
13.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
13.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
13.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
14.MENA GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
14.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
14.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
14.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
14.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
14.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
14.6 Retail Market 2019-2024 ($M) - Regional Industry Research
LIST OF FIGURES
1.US World Internet Advertising Market Revenue, 2019-2024 ($M)2.Canada World Internet Advertising Market Revenue, 2019-2024 ($M)
3.Mexico World Internet Advertising Market Revenue, 2019-2024 ($M)
4.Brazil World Internet Advertising Market Revenue, 2019-2024 ($M)
5.Argentina World Internet Advertising Market Revenue, 2019-2024 ($M)
6.Peru World Internet Advertising Market Revenue, 2019-2024 ($M)
7.Colombia World Internet Advertising Market Revenue, 2019-2024 ($M)
8.Chile World Internet Advertising Market Revenue, 2019-2024 ($M)
9.Rest of South America World Internet Advertising Market Revenue, 2019-2024 ($M)
10.UK World Internet Advertising Market Revenue, 2019-2024 ($M)
11.Germany World Internet Advertising Market Revenue, 2019-2024 ($M)
12.France World Internet Advertising Market Revenue, 2019-2024 ($M)
13.Italy World Internet Advertising Market Revenue, 2019-2024 ($M)
14.Spain World Internet Advertising Market Revenue, 2019-2024 ($M)
15.Rest of Europe World Internet Advertising Market Revenue, 2019-2024 ($M)
16.China World Internet Advertising Market Revenue, 2019-2024 ($M)
17.India World Internet Advertising Market Revenue, 2019-2024 ($M)
18.Japan World Internet Advertising Market Revenue, 2019-2024 ($M)
19.South Korea World Internet Advertising Market Revenue, 2019-2024 ($M)
20.South Africa World Internet Advertising Market Revenue, 2019-2024 ($M)
21.North America World Internet Advertising By Application
22.South America World Internet Advertising By Application
23.Europe World Internet Advertising By Application
24.APAC World Internet Advertising By Application
25.MENA World Internet Advertising By Application
26.Amazon.Com, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Google Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Yahoo! Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.MSN, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.AOL, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Baidu.com, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Bing, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.YouTube, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Exalead, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.IAC, Sales /Revenue, 2015-2018 ($Mn/$Bn)