Automotive Advertising Market - Forecast(2024 - 2030)

Report Code: ITR0479 Report Format: PDF + Excel

Automotive Advertising Market Overview:

Automotive Advertising Market size is estimated to reach $57.2 billion by 2030, growing at a CAGR of 12.8% during the forecast period 2024-2030. E-commerce Integration, Localized and Hyper-Targeted Campaigns, Augmented Reality (AR) and Virtual Reality (VR), Electric and Autonomous Vehicles Promotion are propelling the Automotive Advertising Market growth.

Additionally, the Automotive Advertising Market is evolving with technological advancements, driving factors, and recent trends shaping its landscape. Growth is fueled by digital transformation, data-driven personalization, and promotion of electric vehicles. Recent trends include augmented reality integration, sustainability-focused campaigns, and localized strategies. Ongoing developments emphasize the market's dynamic shift towards immersive experiences and environmentally conscious messaging.

Market Snapshot: 
Automotive Advertising Market
Automotive Advertising Market - Report Coverage:

The “Automotive Advertising Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Automotive Advertising Market.



By Channel

  • Online (Search Engine, Social-Media, Automotive Marketplaces, Video and OTT, E-Commerce, Others)

  • Offline (Radio, TV, Print, Billboards and Outdoor, Direct Mail and Promotions, Events, Others)

By Format

  • Online (Search ads, Display/Banners ads, Video ads, Social Media Influencer ads, Social Media ads, Classified ads, Email Marketing, In App and Podcast Advertising, Others)

  • Offline (Radio, TV, Print, Billboards and Outdoor, Direct Mail and Promotions, Events, Others)

By Client

  • OEM (New Car, Used Car)

  • Dealers (New Car, Used Car)

  •  Others

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis: 
The Covid-19 pandemic significantly impacted the Automotive Advertising Market, causing shifts in consumer behavior and industry dynamics. Lockdowns and economic uncertainties led to a surge in online car shopping, accelerating the importance of digital advertising. As buyers turned to virtual platforms, marketers prioritized online channels, emphasizing personalized digital experiences. With supply chain disruptions affecting inventory, promotions and incentives gained prominence in campaigns. Despite challenges, the crisis underscored the need for agile marketing strategies, prompting the industry to rethink traditional approaches and embrace innovative, tech-driven solutions to engage consumers in an evolving automotive landscape. 

The Russia-Ukraine crisis has significantly impacted the Automotive Advertising Market, leading to shifts in consumer behavior and advertising strategies. Economic uncertainties and geopolitical tensions have prompted a decline in consumer confidence, affecting car purchasing decisions. Automotive advertisers are adjusting campaigns to address changing market dynamics, emphasizing cost-effective options, safety features, and adaptability to economic fluctuations. Geographically targeted messaging is crucial as regions experience varying impacts. Moreover, industry players are closely monitoring international relations and regulatory changes to swiftly adapt marketing strategies, reflecting the dynamic nature of the crisis on the automotive advertising landscape.

Key Takeaways:

Fastest Growth of Middle East and Africa Region

The Middle East and Africa (MEA) region is experiencing the fastest growth in the Automotive Advertising Market. With rising disposable incomes and a burgeoning urban population, the demand for automobiles is surging. Advertisers are capitalizing on this trend by tailoring campaigns to regional preferences and emphasizing luxury and performance features. Additionally, advancements in digital infrastructure are driving a significant shift towards online advertising platforms. As the MEA automotive market expands, savvy advertisers are strategically positioning themselves to tap into this rapid growth, presenting a lucrative opportunity for sustained expansion in the dynamic landscape of automotive advertising.

Used Car Dealers to Register the Fastest Growth

The Automotive Advertising Market is witnessing a surge in growth, with Used Car Dealers registering the fastest acceleration at a remarkable 7.4% Compound Annual Growth Rate (CAGR). This uptrend is fueled by changing consumer preferences, emphasizing value, and the expanding availability of certified pre-owned vehicles. As buyers seek cost-effective and reliable options, used car dealerships are strategically positioning themselves. Digital platforms play a pivotal role, with dealers leveraging online channels to reach a broader audience. This trend underscores a shift in advertising strategies towards the burgeoning market for pre-owned vehicles, presenting a lucrative avenue for sustained growth.

Billboard Advertisement channel in offline market shows steady growth in the Market

Billboard advertising remains a stalwart in the offline segment of the Automotive Advertising Market, showcasing a steady growth of 9.7%. This growth underscores the enduring effectiveness of billboard campaigns in capturing the attention of the commuting audience. As digital trends proliferate, billboards continue to offer a tangible and impactful way for automotive advertisers to reach diverse demographics. The sustained expansion suggests that, even in the digital age, traditional channels retain significance, contributing significantly to the overall marketing strategy.

Technological Advancements Changes the Automotive Advertising  Market Dynamics

Technological advancements are pivotal drivers reshaping the dynamics of the Automotive Advertising Market. The integration of cutting-edge technologies, such as connected vehicles and sophisticated data analytics, empowers advertisers to deliver highly targeted and personalized campaigns. In-car infotainment systems and digital platforms provide unprecedented opportunities to engage consumers. As the automotive landscape evolves, leveraging these advancements allows advertisers to navigate the digital frontier, creating innovative strategies that resonate with tech-savvy consumers. Advertisers attuned to these trends harness the power of technology to redefine the automotive advertising landscape, fostering a more dynamic and responsive market.

Consumer Shift towards Digital Platforms Expanding the industry’s reach

The Automotive Advertising Market is propelled by a pivotal driver — the robust Consumer Shift towards Digital Platforms. As consumers increasingly gravitate towards online channels, automotive advertisers find an expansive terrain for engagement. Leveraging social media, search engines, and digital content, brands can precisely target and resonate with their audience. This shift reflects a fundamental change in consumer behavior, necessitating an agile adaptation to digital strategies. Advertisers who adeptly navigate this landscape not only extend their reach but also capitalize on the evolving preferences of a tech-savvy consumer base, ensuring sustained relevance and market competitiveness.

Saturated Market Competition Hamper the Market Growth

 One major challenge in the Automotive Advertising Market is the intense competition among brands. The market is saturated with numerous manufacturers and models vying for consumer attention. This overcrowded landscape makes it challenging for advertisers to differentiate their messaging effectively. Striking a balance between standing out in a crowded space, conveying unique value propositions, and maintaining cost-effectiveness poses a considerable challenge. Advertisers must navigate this competitive terrain strategically to ensure their messages resonate with the target audience amidst the abundance of automotive options available.
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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Automotive Advertising Market. The top 10 companies in this industry are listed below:
1. Google LLC
2. Facebook, Inc. (Meta)
3. Cox Automotive
4. CarGurus, Inc.
5. Autobytel Inc.
6. TrueCar, Inc.
7. Inc.
8. Edmunds
9. eBay Motors
10., Inc.
11. Other Players

Scope of the Report: 

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$57.2 billion

Segments Covered

Channel, Format, Client and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Google LLC

  2. Facebook, Inc. (Meta)

  3. Cox Automotive

  4. CarGurus, Inc.

  5. Autobytel Inc.

  6. TrueCar, Inc.

  7. Inc.

  8. Edmunds

  9. eBay Motors

  10., Inc.

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1. Automotive Advertising Market - Overview 
    1.1. Definitions and Scope 
2. Automotive Advertising Market - Executive Summary 
3. Automotive Advertising Market - Comparative Analysis 
    3.1. Company Benchmarking - Key Companies 
    3.2. Global Financial Analysis - Key Companies 
    3.3. Market Share Analysis - Key Companies 
    3.4. Patent Analysis 
    3.5. Pricing Analysis 
4.  Automotive Advertising Market - Start-up Companies Scenario
    4.1. Key Start-up Company Analysis by 
        4.1.1. Investment 
        4.1.2. Revenue 
        4.1.3. Venture Capital and Funding Scenario 
5. Automotive Advertising Market – Market Entry Scenario Premium
    5.1. Regulatory Framework Overview 
    5.2. New Business and Ease of Doing Business Index 
    5.3. Case Studies of Successful Ventures 
6. Automotive Advertising Market - Forces 
    6.1. Market Drivers 
    6.2. Market Constraints 
    6.3 Market Challenges 
    6.4. Porter's Five Force Model 
        6.4.1. Power of Suppliers 
        6.4.2. Bargaining Powers of Customers 
        6.4.3. Threat of New Entrants 
        6.4.4. Rivalry Among Existing Players 
        6.4.5. Threat of Substitutes 
7. Automotive Advertising Market – Strategic Analysis 
    7.1. Value Chain Analysis 
    7.2. Opportunities Analysis 
    7.3. Market Life Cycle 
8. Automotive Advertising Market – By Channel (Market Size – $Million/$Billion)  
    8.1. Online  
        8.1.1. Search Engine 
        8.1.2. Social-Media 
        8.1.3. Automotive Marketplaces 
        8.1.4. Video and OTT 
        8.1.5. E-Commerce 
        8.1.6. Others 
    8.2. Offline  
        8.2.1. Radio  
        8.2.2. TV 
        8.2.3. Print 
        8.2.4. Billboards and Outdoor 
        8.2.5. Direct Mail and Promotions 
        8.2.6. Events 
        8.2.7. Others 
9. Automotive Advertising Market – By Format (Market Size – $Million/$Billion)  
        9.1.1.Search Engine 
        9.1.3.Automotive Marketplaces 
        9.1.4.Video and OTT 
        9.2.4.Billboards and Outdoor 
        9.2.5.Direct Mail and Promotions 
10. Automotive Advertising Market – By Client(Market Size – $Million/$Billion) 
    10.1. OEM  
        10.1.1. New Car 
        10.1.2. Used Car 
    10.2. Dealers  
        10.2.1. New Car 
        10.2.2. Used Car 
    10.3. Others  
11. Automotive Advertising Market – by Geography (Market Size – $Million/$Billion)  
    11.1. North America 
        11.1.1. The U.S. 
        11.1.2. Canada 
        11.1.3. Mexico 
    11.2. Europe 
        11.2.1. UK 
        11.2.2. Germany 
        11.2.3. France 
        11.2.4. Italy 
        11.2.5. Spain 
        11.2.6. Russia 
        11.2.7. Rest of Europe 
    11.3. Asia-Pacific 
        11.3.1. China 
        11.3.2. India 
        11.3.3. Japan 
        11.3.4. South Korea 
        11.3.5. Australia & New Zealand 
        11.3.6. Rest of Asia-Pacific 
    11.4. South America 
        11.4.1. Brazil 
        11.4.2. Argentina 
        11.4.3. Chile 
        11.4.4. Colombia 
        11.4.5. Rest of South America 
    11.5. Rest of the World 
        11.5.1. Middle East 
        11.5.2. Africa 
12. Automotive Advertising Market – Entropy 
13. Automotive Advertising Market – Industry/Segment Competition Landscape 
    13.1. Market Share Analysis 
        13.1.1. Market Share by Channel– Key Companies 
        13.1.2. Market Share by Region – Key Companies 
        13.1.3. Market Share by Country – Key Companies 
    13.2. Competition Matrix 
    13.3. Best Practices for Companies 
14. Automotive Advertising Market – Key Company List by Country Premium  
15. Automotive Advertising Market - Company Analysis 
    15.1. Google LLC 
    15.2. Facebook, Inc. (Meta) 
    15.3. Cox Automotive 
    15.4. CarGurus, Inc. 
    15.5. Autobytel Inc. 
    15.6. TrueCar, Inc. 
    15.7. Inc. 
    15.8. Edmunds 
    15.9. eBay Motors 
    15.10., Inc. 
    15.11. Other Players 

**"Financials to the Private Companies would be provided on best-effort basis." 

The Automotive Advertising Market is projected to grow at 12.8% CAGR during the forecast period 2024-2030.

Global Automotive Advertising Market size is projected to reach $57.2 billion by 2030

The leading players in the Automotive Advertising Market are Google, Facebook (Meta), Cox Enterprises and others.

Electric and Autonomous Vehicles Promotion, Augmented Reality (AR) and Virtual Reality (VR) are some of the major Automotive Advertising Market trends in the industry which will create growth opportunities for the market during the forecast period.

Localized and Hyper-Targeted Campaigns, E-commerce Integration are the driving factors of the market.