World Internet Advertising Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2021 - 2026

Report Code: ITR 62175 Report Format: PDF + Excel

World Internet Advertising Market Overview

The World Internet Advertising Market size is forecast to reach $988.5 billion by 2026, growing at a CAGR of 21.3% in the period 2021-2026. Internet Advertising is a kind of marketing method to convey promotional marketing messages to consumers worldwide. The World Internet Advertising industry offers profitable ways for various businesses to grow through harnessing the power of the internet to reach their target audience more effectively. The market is largely driven by the exponential surge of internet users combined with the role of digital media that not only shaped online advertising but also designed various digital and classified advertising. Moreover, advertising investment is shifting to mobile due to the rising penetration of smartphones, growing Paid Search applications, and rising dominance from the e-commerce sector, globally. Therefore, digital ad spending, like Content marketing, Display advertising solution, Banner marketing, and others continues to grow and propelled the growth of the World Internet Advertising Industry.

Report Coverage

The report: “World Internet Advertising Industry Outlook – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the World Internet Advertising Industry. 

By Deployment: On-Premise and Cloud.
By Organization Size: Small and Medium-Sized Enterprises (SMEs), Large Enterprises.
By Services: Search Engine Marketing/ Paid Per Click, Search Engine Optimization, Display Advertising, Video Advertising, Social Media Advertising, Email Marketing, Mobile Advertising and Others.
By Industry Vertical: Apparel, Footwear & Accessories Industry, Consumer Electronics, Consumer Packaged Goods, Education, Healthcare, Media & Entertainment, Retail & E-Commerce, Telecommunication & Information Technology-Enabled Services, Transport & Tourism, Fast-moving consumer goods (FMCG), Others.
By Geography: North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America(Brazil, Argentina and others)and RoW (Middle East and Africa). 

Key Takeaways

    • Digital media continues to be the most significant driver to encourage the growth of the World Internet Advertising Market.
    • Digital Advertising is estimated to hold the largest World Internet Advertising Market share of 55.2% % in 2020, owing to the internet-savvy generation, the growing popularity of social media and the advent of on-demand video streaming platforms, such as Netflix, Xumo, Starz and more.
    • North America dominated the World Internet Advertising Market in 2020 with a share of 36% , owing to the popular OTT Platforms in the U.S.A., the significant presence of leading advertising companies such as Facebook, Google, and others, coupled up with the ubiquitous existence of gadgets and the Internet of Things (IoT).

    World Internet Advertising Market, By Region, 2020

    World Internet Advertising Market

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    World Internet Advertising Market - By Advertising Format

    By Advertising Format type, the World Internet Advertising Market is segmented into Search Engine Marketing/ Paid Per Click, Search Engine Optimization, Display Advertising, Video Advertising, Social Media Advertising, Email Marketing, Mobile Advertising, and Others. Digital Advertising is estimated to hold the largest World Internet Advertising Market share of 55.2% in 2020, owing to the internet-savvy generation, the growing popularity of social media and the advent of on-demand video streaming platforms, such as Netflix, Xumo, Starz and more. In February 2021, BookMyShow launched a pay-per-view video streaming service with 600 titles. The TVoD (transaction video-on-demand) service offers its customers over 2,000 movies over the course of the next 9-12 months. The rising demand for classified advertising and growth of audience across these platforms has been encouraging the advertising vendors to optimize engagement and conversion through Banner marketing, Programmatic Marketing and Content marketing by investing towards designing video ads to acquire new customers, and expand their market reach, thus accelerating the World Internet Advertising market. These are the significant factors that are influencing the World Internet Advertising market size, positively. 

    World Internet Advertising Market - By Industry Vertical

    By vertical type, the World Internet Advertising Market is segmented into Automotive, Consumer Packaged Goods, Education, Healthcare, Industrial, Media & Entertainment, Retail, Telecommunication & Information Technology-Enabled Services, Transport & Tourism, Others. The Telecommunication & Information Technology-Enabled Services sector is estimated to grow at the highest CAGR of 30% during the forecast period 2021 – 2026 owing to the rapid adoption of mobile platforms, and incorporation of analytics solutions by diversified industry verticals, including large and small and medium-sized enterprises (SMEs). In December 2019, Adtech leaders David Breckling collaborated with marketing strategist Kendra EJ Woodruff to launch FlowerShop Media Inc. This new digital advertising platform, FlowerShop Media is a global, mobile-first, Demand Side Platform (DSP) that offers the unique needs of various cannabis brands and the agencies representing them. The innovative marketing and advertising tools serve the cannabis industry with premium inventory across mainstream publications, television, digital out-of-home and more, while adhering to the respective market compliance. Hence, such launches for integrating digital advertising for business-to-business (B2B) and business-to-consumer (B2C) are contributing to the growth of the World Internet Advertising Industry.

    World Internet Advertising Market - By Geography

    North America dominated the World Internet Advertising Market in 2020 with a share of 36% , owing to the popular OTT Platforms in the U.S.A., the significant presence of leading advertising companies such as Facebook, Google, and others, coupled up with the ubiquitous existence of gadgets and the Internet of Things (IoT). In October 2019, Accenture Interactive acquired the U.K. Digital Ventures Consultancy Bow & Arrow to strengthen the media and technology by reinventing digital products and services that offer unmet customer needs. Moreover, the rapid growths of media, digital creative credentials, and interactive advertising in the U.S.A and Canada have driven the World Internet Advertising market share, expeditiously. In August 2020, Comcast-owned NBCUniversal’s launched a new Peacock streaming service that offers interactive advertising via voice-enabled remote controls, including 20,000 hours of content, such as NBC shows such as “30 Rock,” “Cheers” and “Saturday Night Live.” The Asia Pacific is estimated to grow at the highest rate during the forecast period 2021-2026 majorly attributed to the proliferation of smartphones, apps, and progressive social media market for Classified advertising, Search and Display Advertising, Content Marketing, and others. In July 2020, TikTok launched a Self-Serve Ad Platform for SMBs, and usher in more investment in ad budgets. Hence, these launches and acquisitions influence the growth of the World Internet Advertising Market across the globe.

    World Internet Advertising Market Drivers

    The growing prominence of Digital Media

    Digital media continues to be the most significant driver to encourage the growth of the World Internet Advertising Market. Nowadays, the sophisticated and more pervasive types of advertising used by the internet marketers are Mobile programmatic ads, In-app mobile ads, Content marketing. Over the years, the digital video market has become dramatically more competitive, and thus, in December 2020, the premium bed and bath product brands, Spaces launched an interactive ad on mobile promoting their exclusive festive bed linen collection, known as Rangana, which is exclusively developed by mCanvas, along with Madison, the small screen experiential storytelling ad platform. The growing demand of video content, owing to the sizable digital investment by various enterprises adds more growth to the market. In November 2019, StackAdapt, a programmatic advertising technology company, partnered with SpotX, the leading global video advertising, and monetization platform, to develop a Connected TV (CTV) inventory and audiences, which offers advertisers across Canada to reach a potential audience of over-the-top (OTT) content at scale. Thus, the  creation of such impeccable mobile ads, and other video advertising platforms for communicating customized brand messages to the customers are  driving the growth of the World Internet Advertising market share. 

    Cost Effective Service packages for an impressive campaign

    The benefits of using internet advertising are enormous, starting from more customers, better visibility, to the enhanced local presence of the product or services at affordable rates. Internet marketing is a valuable way for every business to grow and brand to get noticed. Furthermore, these online advertising solutions enable small-medium sized enterprises with unique and cost-effective ways to propagate brand in ways like product awareness, information about the organization, quality of products and products, and place of availability. Thus, more businesses are implying online advertising to become more competitive. In July 2019, Private equity firm Blackstone acquired mobile advertising company Vungle to strengthen the Blackstone’s mobile app an ecosystem that further helps in aiming for potential growth of the World Internet Advertising market. 

    World Internet Advertising Market Challenges

    The eminence of Internet fraudulence

    The unethical practices over online platforms are very popular, and often impact negatively to customers, vendors, and advertisers. In spite of several benefits of Internet Advertising, marketing over the internet can bring negative feedback and other fraud stories to defame the brand, which eventually turns the business down drastically. The impact of Hyperbot, which is still considered as the greatest ad fraudulent activity witnessed by the businesses play a significant role to hinder the World Internet Advertising Market. in 2017, HyphBot was disastrous and forced industries to adopt strategies to mitigate such risks.  This is one of the pertinent factors that hinder the growth of World Internet Advertising industry outlook. 

    World Internet Advertising Market Landscape

    Product launches, acquisitions, and R&D activities are key strategies adopted by players in the World Internet Advertising. The World Internet Advertising Market top 10 companies include Amazon.com, Inc., Alibaba Group Holding Limited, Vungle, Baidu Inc., Dentsu Aegis Network, DoubleClick Inc., Eniro AB, Conversant Inc., Google Inc., Opera Softwares, DoubleClick Inc., Facebook Inc. and many more. 

    Acquisitions/Technology Launches/Partnerships 

    • In September 2019, Facebook launched interactive ads to encourage immersion and engaging experiences between people and brands. The Interactive Ads, include Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables, which enables instant two-way communication and enables advertisers to engage with their consumers.
    • In May 2019, one of the world’s major browser developers, and leader on AI-driven digital content Opera Software launched Opera Ads, a powerful, content-based native advertising platform which serves the needs of digital marketers to reach and engage worldwide. 

    Relevant Report Titles:

    Online Advertising Market
    Report Code: ITR 15385

    Content delivery network market
    Report Code: ITR 0044

    For more Information and Communications Technology Market reports, please click here

    1. World Internet Advertising Market Overview
        1.1 Definitions and Scope
    2. World Internet Advertising Market - Executive Summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key trends By World Internet Advertising Market Type
        2.3 Key trends segmented by Geography
    3. World Internet Advertising Market
        3.1 Comparative Analysis
            3.1.1 Product/Service Benchmarking-Top 5 Companies
            3.1.2 Top 5 Financial Analysis
            3.1.3 Market Value Split by Top 5 Companies
            3.1.4 Patent Analysis
            3.1.5 Pricing Analysis
    4. World Internet Advertising Market – By Startup Company Scenario (Premium)
        4.1 Investment
        4.2 Revenue
        4.3 Venture Capital Funding
    5. World Internet Advertising Market – By Industry Market Entry Scenario Premium (Premium)
        5.1 Regulatory Framework
        5.2 Customer Analysis
        5.3 Case Studies
        5.4 Ease of Doing Business Index
    6. World Internet Advertising Market - Market Forces
        6.1 Market Drivers
        6.2 Market Constraints/Challenges
        6.3 Porters five force model
            6.3.1 Bargaining power of suppliers
            6.3.2 Bargaining powers of customers
            6.3.3 Network of new entrants
            6.3.4 Rivalry among existing players
            6.3.5 Network of substitutes
    7. World Internet Advertising Market – By Strategic Analysis (Market Size -$Million/Billion)
        7.1 Value Chain Analysis
        7.2 Opportunities Analysis
        7.3 Product Life Cycle/Market Life Cycle Analysis
        7.4 Vendors & Partners 
    8. World Internet Advertising Market – By Deployment
        8.1 On-Premise
        8.2 Cloud
    9. World Internet Advertising Market – By Organization Size
        9.1 Small and Medium-Sized Enterprises (SMEs)
        9.2 Large Enterprises
    10. World Internet Advertising Market – By Services
        10.1 Search Engine Marketing/ Paid Per Click
        10.2 Search Engine Optimization
        10.3 Display Advertising
        10.4 Video Advertising
        10.5 Social Media Advertising
        10.6 Email Marketing
        10.7 Mobile Advertising
        10.8 Others
    11. World Internet Advertising Market – By Industry Verticals
        11.1 Apparel, Footwear & Accessories Industry
        11.2 Consumer Electronics
        11.3 Consumer Packaged Goods
        11.4 Education
        11.5 Healthcare
        11.6 Media & Entertainment
        11.7 Retail & E-Commerce
        11.8 Telecommunication & Information Technology-Enabled Services
        11.9 Transport & Tourism
        11.10 Fast-moving consumer goods (FMCG)
        11.11 Others
    12. World Internet Advertising Market – By Region
        12.1 North America
            12.1.1 U.S
            12.1.2 Canada
            12.1.3 Mexico
        12.2 Europe
            12.2.1 Germany
            12.2.2 France
            12.2.3 UK
            12.2.4 Italy
            12.2.5 Spain
            12.2.6 Russia
            12.2.7 Others
        12.3 APAC
            12.3.1 China
            12.3.2 Japan
            12.3.3 South Korea
            12.3.4 India
            12.3.5 Australia
            12.3.6 Others
        12.4 South America
            12.4.1 Brazil
            12.4.2 Argentina
            12.4.3 Others
        12.5 Rest of World (RoW)
            12.5.1 Middle East
            12.5.2 Africa
    13. World Internet Advertising Market - Industry Landscape Analysis (Premium)
        13.1 Market Share by Region
        13.2 Market Share by Industry
        13.3 Market Share by Type
    14. World Internet Advertising Market - Key Companies by Country (Premium)
    15. World Internet Advertising Market Entropy
        15.1 New Product Launches
        15.2 M&As, Collaborations, JVs and Partnerships
    16. World Internet Advertising Market - Company Analysis
        16.1 Amazon.com, Inc.
        16.2 Alibaba Group Holding Limited
        16.3 Vungle
        16.4 Baidu Inc.
        16.5 Dentsu Aegis Network
        16.6 Company - 6
        16.7 Company - 7
        16.8 Company - 8
        16.9 Company -9
        16.10 Company - 10

    LIST OF TABLES

    1.Global GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    1.1 Search Engine Marketing Market 2019-2024 ($M) - Global Industry Research
    1.2 Display Advertising Market 2019-2024 ($M) - Global Industry Research
    1.3 Mobile Advertising Market 2019-2024 ($M) - Global Industry Research
    1.4 Digital Video Advertising Market 2019-2024 ($M) - Global Industry Research
    1.5 Lead Generation Market 2019-2024 ($M) - Global Industry Research
    2.Global GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    2.1 BFSI Market 2019-2024 ($M) - Global Industry Research
    2.2 Information Technology Telecom Market 2019-2024 ($M) - Global Industry Research
    2.3 Media and Entertainment Market 2019-2024 ($M) - Global Industry Research
    2.4 Healthcare Market 2019-2024 ($M) - Global Industry Research
    2.5 Hospitality and Tourism Market 2019-2024 ($M) - Global Industry Research
    2.6 Retail Market 2019-2024 ($M) - Global Industry Research
    3.Global GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 (Volume/Units)
    3.1 Search Engine Marketing Market 2019-2024 (Volume/Units) - Global Industry Research
    3.2 Display Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
    3.3 Mobile Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
    3.4 Digital Video Advertising Market 2019-2024 (Volume/Units) - Global Industry Research
    3.5 Lead Generation Market 2019-2024 (Volume/Units) - Global Industry Research
    4.Global GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 (Volume/Units)
    4.1 BFSI Market 2019-2024 (Volume/Units) - Global Industry Research
    4.2 Information Technology Telecom Market 2019-2024 (Volume/Units) - Global Industry Research
    4.3 Media and Entertainment Market 2019-2024 (Volume/Units) - Global Industry Research
    4.4 Healthcare Market 2019-2024 (Volume/Units) - Global Industry Research
    4.5 Hospitality and Tourism Market 2019-2024 (Volume/Units) - Global Industry Research
    4.6 Retail Market 2019-2024 (Volume/Units) - Global Industry Research
    5.North America GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    5.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
    5.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
    5.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
    5.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
    5.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
    6.North America GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    6.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
    6.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
    6.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
    6.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
    6.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
    6.6 Retail Market 2019-2024 ($M) - Regional Industry Research
    7.South America GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    7.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
    7.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
    7.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
    7.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
    7.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
    8.South America GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    8.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
    8.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
    8.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
    8.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
    8.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
    8.6 Retail Market 2019-2024 ($M) - Regional Industry Research
    9.Europe GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    9.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
    9.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
    9.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
    9.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
    9.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
    10.Europe GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    10.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
    10.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
    10.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
    10.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
    10.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
    10.6 Retail Market 2019-2024 ($M) - Regional Industry Research
    11.APAC GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    11.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
    11.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
    11.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
    11.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
    11.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
    12.APAC GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    12.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
    12.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
    12.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
    12.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
    12.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
    12.6 Retail Market 2019-2024 ($M) - Regional Industry Research
    13.MENA GLOBAL INTERNET ADVERTISING MARKET BY FORMAT, Market 2019-2024 ($M)
    13.1 Search Engine Marketing Market 2019-2024 ($M) - Regional Industry Research
    13.2 Display Advertising Market 2019-2024 ($M) - Regional Industry Research
    13.3 Mobile Advertising Market 2019-2024 ($M) - Regional Industry Research
    13.4 Digital Video Advertising Market 2019-2024 ($M) - Regional Industry Research
    13.5 Lead Generation Market 2019-2024 ($M) - Regional Industry Research
    14.MENA GLOBAL INTERNET ADVERTISING MARKET BY INDUSTRIES, Market 2019-2024 ($M)
    14.1 BFSI Market 2019-2024 ($M) - Regional Industry Research
    14.2 Information Technology Telecom Market 2019-2024 ($M) - Regional Industry Research
    14.3 Media and Entertainment Market 2019-2024 ($M) - Regional Industry Research
    14.4 Healthcare Market 2019-2024 ($M) - Regional Industry Research
    14.5 Hospitality and Tourism Market 2019-2024 ($M) - Regional Industry Research
    14.6 Retail Market 2019-2024 ($M) - Regional Industry Research

    LIST OF FIGURES

    1.US World Internet Advertising Market Revenue, 2019-2024 ($M)
    2.Canada World Internet Advertising Market Revenue, 2019-2024 ($M)
    3.Mexico World Internet Advertising Market Revenue, 2019-2024 ($M)
    4.Brazil World Internet Advertising Market Revenue, 2019-2024 ($M)
    5.Argentina World Internet Advertising Market Revenue, 2019-2024 ($M)
    6.Peru World Internet Advertising Market Revenue, 2019-2024 ($M)
    7.Colombia World Internet Advertising Market Revenue, 2019-2024 ($M)
    8.Chile World Internet Advertising Market Revenue, 2019-2024 ($M)
    9.Rest of South America World Internet Advertising Market Revenue, 2019-2024 ($M)
    10.UK World Internet Advertising Market Revenue, 2019-2024 ($M)
    11.Germany World Internet Advertising Market Revenue, 2019-2024 ($M)
    12.France World Internet Advertising Market Revenue, 2019-2024 ($M)
    13.Italy World Internet Advertising Market Revenue, 2019-2024 ($M)
    14.Spain World Internet Advertising Market Revenue, 2019-2024 ($M)
    15.Rest of Europe World Internet Advertising Market Revenue, 2019-2024 ($M)
    16.China World Internet Advertising Market Revenue, 2019-2024 ($M)
    17.India World Internet Advertising Market Revenue, 2019-2024 ($M)
    18.Japan World Internet Advertising Market Revenue, 2019-2024 ($M)
    19.South Korea World Internet Advertising Market Revenue, 2019-2024 ($M)
    20.South Africa World Internet Advertising Market Revenue, 2019-2024 ($M)
    21.North America World Internet Advertising By Application
    22.South America World Internet Advertising By Application
    23.Europe World Internet Advertising By Application
    24.APAC World Internet Advertising By Application
    25.MENA World Internet Advertising By Application
    26.Amazon.Com, Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
    27.Google Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
    28.Yahoo! Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
    29.MSN, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    30.AOL, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    31.Baidu.com, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    32.Bing, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    33.YouTube, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    34.Exalead, Sales /Revenue, 2015-2018 ($Mn/$Bn)
    35.IAC, Sales /Revenue, 2015-2018 ($Mn/$Bn)