Ionic Hair Dryer Market - Forecast(2024 - 2030)

Report Code: CPR 1030 Report Format: PDF + Excel

Ionic Hair Dryer Market Overview:

Ionic Hair Dryer Market size is estimated to reach $5 billion by 2031, growing at a CAGR of 6.2% during the forecast period 2024-2031. The surge in demand for ionic hair dryers is a positive trend for the hair care industry. Ionic hair dryers offer a number of benefits for consumers, and they are becoming increasingly affordable and accessible are factors propelling the Ionic Hair Dryer Market growth.

Additionally, Philips introduced the revolutionary Philip UV protect hair straightener 7000 series (BHS732/10) and Philip UV protect hair dryer (BHD399/00) on August 3, 2022. These cutting-edge products from the female grooming range aim to redefine hair care by minimizing UV damage and providing mineral ionic care for healthier, more protected hair. The companies are focusing on providing new styling products with less effect of heat to the scalp through UV rays is likely to resonate with consumers who are looking for ways to protect their hair from damage. Ionic hair dryers with UV protection are in high demand as consumers seek innovative styling products that minimize heat damage and provide healthier, protected hair.

Market Snapshot: 

Ionic Hair Dryer Market - Report Coverage:

The “Ionic Hair Dryer Market Report - Forecast (2024-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Ionic Hair Dryer Market.

By Product Type

  • Corded Ionic Hair Dryers

  • Cordless Ionic Hair Dryers

By Price

  • Low

  • Medium

  • High

By Wattage


  • Below 1500 Watts

  • 1500 to 2000 Watts

  • 2000 to 3000 Watts

  • Above 3000 Watts

By Distribution Channels


  • Online Retail

  • Offline Retail

By End-User

  • Residential Users

  • Commercial Users

  • Hair salons
  • Spas
  • Beauty Parlour

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

The COVID-19 epidemic originally had a detrimental influence on consumer purchasing, particularly on expensive products such as ionic hair dryers. Salon closures further reduced demand. However, with the reopening of salons and the rise in online shopping during the pandemic, the ionic hair dryer market is expected to see increased demand. As a result, the demand for an Ionic Hair Dryer has surged during these challenging times.

The Ukraine crisis can contribute to price volatility in energy resources such as oil and natural gas and certain raw materials like plastics and metals used in the production of hair dryers. Fluctuations in these input costs can affect the manufacturing expenses and, subsequently, the pricing of ionic hair dryers. 

Key Takeaways:

• Fastest Growth of APAC
Geographically, in the global Ionic Hair Dryer market share, APAC is analyzed to grow with the highest CAGR of 7.1% during the forecast period 2024-2031. The APAC region has witnessed a growing focus on beauty and wellness. Consumers are more conscious of their appearance and are willing to adopt advanced haircare technologies to achieve desired results.
Additionally, by 2026, Invest India estimates that the Indian hair care market will have grown to $3.62 billion. Increased consumer awareness and a growing emphasis on hair health are driving the market. The demand for ionic hair dryers is expected to continue to rise, meeting the changing needs of customers.

• Corded Ionic Hair Dryers Register the Fastest Growth
In the Ionic Hair Dryer Market analysis, the corded ionic hair dryer segment is estimated to grow with the highest CAGR of 8.3% during the forecast period. Corded Ionic hair dryers continue to gain popularity due to their ability to reduce heat-related damage such as split ends and frizz. It generates less heat, resulting in softer drying that keeps hair healthy. Consumers seek these dryers for greater hair care, making them a popular option for those looking for luscious locks.

• The Residential Segment Leading the Market
According to the Ionic Hair Dryer Market forecast, the residential segment held the largest market valuation of $2 billion in 2023. The residential market for ionic hair dryers has increased due to affordability, with consumers appreciating benefits like faster drying, shinier hair, less heat damage, and enhanced hair health. Manufacturers are responding with diverse price options. As a result, more people are choosing ionic hair dryers to get salon-quality results at home.

• The growing number of hair salons is likely to drive global demand for Ionic hair dryers.
The growing number of hair salons is likely to drive up worldwide interest in Ionic hair dryers. Salon users are likely to invest in improved hair drying technology as more people seek professional hair care services. Ionic hair dryers, which are noted as having speedy drying and frizz-reducing characteristics, are in line with the high-quality services that salons aim to give. The change is expected to boost the global market for Ionic hair dryers. 

According to the US Bureau of Labor Statistics, the overall number of barbers, hairstylists, and cosmetologists is expected to expand 8% from 2022 to 2032, faster than the national average. This surge reflects a rising preference for advanced haircare technology and professional styling tools in the beauty industry.

• Regulatory Compliance Hamper the Market Growth
Alternative types of hair dryers, such as titanium and ceramic ones, compete fiercely with ionic hair dryers. In this competitive sector, producers must effectively identify their goods by highlighting special qualities, capabilities, and advantages. 
Ionic Hair Dryer Market Share (%) By Region, 2023

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Ionic Hair Dryer Market. The top 10 companies in this industry are listed below:

1. Philips N.V (Philips)
2. Panasonic Corporation. (Panasonic)
3. Conair corporation (Conair)
4. Havells (Havells)
5. Revlon Consumer Products Corp. (Revlon)
6. Vega (Vega)
7. Xiaomi (Xiaomi)
8. Tescom Co. Ltd (Tescom)
9. Valera (Valera)
10. Andis Company (Andis)

Scope of the Report: 

Report MetricDetails

Base Year Considered


Forecast Period




Market Size in 2031

$5 billion

Segments Covered

By Product Type, Price, Wattage, Distribution Channels, By End-User and, Region.

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Philips N.V

  2. Panasonic Corporation.

  3. Conair Corporation

  4. Havells

  5. Revlon Consumer Products Corp.

  6. Vega

  7. Xiaomi

  8. Tescom Co. Ltd

  9. Valera

  10. Andis Company

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1. Ionic Hair Dryer Market - Overview
    1.1. Definitions and Scope
2. Ionic Hair Dryer Market - Executive Summary
3. Ionic Hair Dryer Market - Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Ionic Hair Dryer Market - Start-up Companies Scenario 
    4.1. Key Start-up Company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. Ionic Hair Dryer Market – Market Entry Scenario Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Ionic Hair Dryer Market - Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Ionic Hair Dryer Market – Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Ionic Hair Dryer Market – by Product Type (Market Size – $Million/$Billion) 
    8.1. Corded Ionic Hair Dryers
    8.2. Cordless Ionic Hair Dryers
9. Ionic Hair Dryer Market – by Price (Market Size – $Million/$Billion) 
    9.1. Low
    9.2. Medium
    9.3. High
10. Ionic Hair Dryer Market – by Wattage (Market Size – $Million/$Billion) 
    10.1. Below 1500 Watts
    10.2. 1500 to 2000 Watts
    10.3. 2000 to 3000 Watts
    10.4. Above 3000 Watts
11. Ionic Hair Dryer Market – by Distribution Channels (Market Size – $Million/$Billion) 
    11.1. Online Retail
    11.2. Offline Retail
12. Ionic Hair Dryer Market – By End-User (Market Size – $Million/$Billion)
    12.1. Residential Users
    12.2. Commercial Users 
        12.2.1. Hair salons
        12.2.2. Spas
        12.2.3. Beauty Parlour
13. Ionic Hair Dryer Market – by Geography (Market Size – $Million/$Billion) 
    13.1. North America
        13.1.1. U.S.
        13.1.2. Canada
        13.1.3. Mexico
    13.2. Europe
        13.2.1. UK
        13.2.2. Germany
        13.2.3. France
        13.2.4. Italy
        13.2.5. Spain
        13.2.6. Russia
        13.2.7. Rest of Europe
    13.3. Asia-Pacific
        13.3.1. China
        13.3.2. India
        13.3.3. Japan
        13.3.4. South Korea
        13.3.5. Australia & New Zealand
        13.3.6. Rest of Asia-Pacific
    13.4. South America
        13.4.1. Brazil
        13.4.2. Argentina
        13.4.3. Chile
        13.4.4. Colombia
        13.4.5. Rest of South America
    13.5. Rest of the World
        13.5.1. Middle East
        13.5.2. Africa
14. Ionic Hair Dryer Market – Entropy
15. Ionic Hair Dryer Market – Industry/Segment Competition Landscape 
    15.1. Market Share Analysis
        15.1.1. Market Share by Region – Key Companies
        15.1.2. Market Share by Country – Key Companies
    15.2. Competition Matrix
    15.3. Best Practices for Companies
16. Ionic Hair Dryer Market – Key Company List by Country Premium
17. Ionic Hair Dryer Market - Company Analysis
    17.1. Philips N.V 
    17.2. Panasonic Corporation.
    17.3. Conair Corporation
    17.4. Havells
    17.5. Revlon Consumer Products Corp.
    17.6. Vega
    17.7. Xiaomi
    17.8. Tescom Co. Ltd
    17.9. Valera
    17.10. Andis Company

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The Ionic Hair Dryer Market is projected to grow at 6.2% CAGR during the forecast period 2024-2031.

Global Ionic Hair Dryer Market size is estimated to be $3 billion in 2023 and is projected to reach $5 billion by 2031.

The leading players in the Ionic Hair Dryer Market are Philips N.V., Panasonic Corporation., Conair Corporation, Havells, Revlon Consumer Products Corp., Vega, Xiaomi, Tescom Co. Ltd, Valera, Andis Company, and Others.

Increasing demand for premium hair care products, rising popularity of ionic hair dryers due to their benefits for hair health, and growing adoption of smart and innovative ionic hair dryers.

The driving factors in the ionic hair dryer market include the growing demand for advanced hair care products and the increasing focus on personal grooming. Opportunities lie in technological advancements, market expansion, and the rising trend of salon-quality hair styling at home.