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The Sorghum and Millet-Based Beer Market size is predicted to reach
$3 Billion by 2030, growing at a CAGR of 7% during the forecast period 2024-2030
according to the latest market research report published by IndustryARC. Growing
Health and Wellness Awareness, The Craft Beer Movement, Allergen-Free Appeal
and Dietary Preferences are the driving
factors of the market during the forecast
period, finds IndustryARC in its recent report, titled “Sorghum and Millet-Based
Beer Market Size, Share & Trends Analysis Report By
Composition (100% Sorghum, Sorghum and Millet Blended, 100% Millet), By ABV
(0.5-3%, 3.1-5.5%, Above 5.6%), By Sales Channel (Retail Stores, E-Commerce
Stores, Bars, Restaurants, Specialty Stores, Breweries), By End User (General
Consumers, Health-Conscious Consumers, Ethically/ Culturally Motivated, Craft
Beer Enthusiasts, Commercial Sector)
& Industry Forecast, 2024-2030.”
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Sorghum and Millet-Based Beer Market 2024-2030:
Scope of the Report
|
Report Metric
|
Details |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
CAGR |
7% |
|
Market Size in 2030 |
$3 Billion |
|
Segments Covered |
Composition, ABV, Sales
Channel, End User |
|
Key Market Players |
·
New Planet Beer ·
Bard’s Beer ·
Ground Breaker Brewing ·
Green’s Gluten-Free Beers ·
Dogfish Head Brewery ·
Aurochs Brewing Company ·
Ghostfish Brewing Company ·
Alt Brew ·
Glutenberg ·
Redbridge |
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Sorghum and Millet-Based Beer Market Report – Key
Takeaways:
● General Consumers is the Largest Segment
Sorghum
and millet-based beers have broad appeal among general consumers due to their
diverse flavor profiles. These grains can be used to create a wide range of
beer styles, from light and crisp to rich and full-bodied, appealing to a wide
spectrum of taste preferences. A substantial portion of the general consumer
base may not have gluten-related issues but is drawn to gluten-free products
for various reasons, including perceived health benefits and lifestyle choices.
Sorghum and millet-based beers, as naturally gluten-free options, resonate with
this preference. The general consumer segment is inherently large due to its
inclusiveness. It comprises the majority of the population that enjoys beer on
various occasions, making it the largest in terms of numbers.
●
Allergen-Free Appeal and Dietary Preferences
Sorghum
and millet-based beers are inherently gluten-free, which appeals to individuals
with gluten intolerance or celiac disease. This attribute positions these beers
as a suitable choice for a specific consumer segment. Sorghum and millet-based
beers can be formulated as vegan and plant-based products, aligning with the
dietary preferences of those who avoid animal-derived ingredients. Some sorghum
and millet-based beers are lower in calories compared to traditional beers,
appealing to individuals looking for reduced-calorie alcoholic beverages.
● Limited
Awareness and Education
A key challenge is the need to educate
consumers about the advantages and characteristics of sorghum and millet-based
beers. Breweries and producers must invest in marketing and educational
campaigns to raise awareness about the gluten-free nature of these beers and
their potential health benefits. This includes communicating that these grains
are suitable for individuals with gluten intolerance or celiac disease. To
overcome the challenge of consumers perceiving these products as
unconventional, breweries need to effectively differentiate their sorghum and
millet-based beers from traditional beers and convey the reasons for their
uniqueness.
●
Supply Chain Complexity and Ingredient Sourcing
Sourcing sufficient quantities of high-quality
sorghum and millet grains can be challenging. Breweries need a consistent and
reliable source of these grains to maintain production. The quality and
characteristics of sorghum and millet grains can vary significantly, leading to
batch-to-batch variations in beer production. Managing this variability can be
complex. Sorghum and millet grains often require specialized processing to make
them suitable for brewing. Breweries must establish efficient processing methods
to ensure the grains are suitable for brewing.
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Key Opportunity Analysis:
Expanding into Niche Markets with Unique Flavor Profiles:
Breweries can experiment with various strains
of sorghum and millet, as well as adjunct ingredients, to create unique and
diverse flavor profiles. By incorporating a range of adjuncts, such as fruits,
spices, and herbs, brewers can produce beers that stand out in the market.
These specialty beers can be positioned as premium offerings with higher price
points. The health-conscious consumer segment is growing, and many individuals
are looking for beverages with health benefits. Sorghum and millet-based beers,
when crafted with an emphasis on their nutritional qualities, can attract this
segment. Highlighting the gluten-free, low allergenicity, and potential
antioxidant content of these grains can make the products more appealing.
Capitalizing on Sustainable and Local Sourcing:
Breweries can partner with farms and suppliers
that practice sustainable agriculture. This includes promoting eco-friendly
farming techniques, minimal chemical usage, and responsible water management.
By aligning with sustainable partners, breweries can highlight their commitment
to environmental responsibility. Sorghum and millet are grains that can often
be sourced locally, reducing the carbon footprint associated with
transportation. Breweries can emphasize their use of local ingredients,
contributing to regional economic development and strengthening their ties to
the community.
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The Report
also Covers the Following Areas:
● Sorghum and Millet-Based Beer
Market Size and Forecast
● Sorghum and Millet-Based Beer
Market Trends
● Sorghum and Millet-Based Beer
Market Analysis by Material
Sorghum and
Millet-Based Beer Market 2024-2030: Key Highlights
● CAGR of the market during
the forecast period 2024-2030
● Value Chain analysis of key
stakeholders
● Detailed analysis of market
drivers and opportunities during the forecast period
● Sorghum and Millet-Based Beer
Market size estimation and forecast
● Analysis and predictions on
end users’ behavior and upcoming trends
● Competitive landscape and
Vendor market analysis including offerings, developments, and financials
● Comprehensive analysis of
challenges and constraints in the Sorghum and Millet-Based Beer Market
Covid and Ukrainian Crisis Impact:
The
pandemic led to disruptions in the global supply chain, causing shortages and
price fluctuations for key ingredients used in the production of these beers.
Lockdowns and restrictions also affected the on-premises sales channels, such
as bars and restaurants, leading to reduced consumption. Additionally,
consumers' disposable incomes were affected, resulting in a shift in purchasing
behavior towards more cost-conscious choices.
The
Ukraine crisis further exacerbated supply chain challenges, as Ukraine is a
significant global supplier of grains, including sorghum and millet, which are
integral to the production of these beers. The geopolitical instability and
potential disruptions in grain supply raised concerns about price volatility
and availability.
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List of Key Market Players in Sorghum and Millet-Based Beer
Market
The key
companies profiled in the Sorghum and Millet-Based Beer Market Report are
listed below:
·
New Planet Beer
·
Bard’s Beer
·
Ground Breaker Brewing
·
Green’s Gluten-Free Beers
·
Dogfish Head Brewery
·
Aurochs Brewing Company
·
Ghostfish Brewing Company
·
Alt Brew
·
Glutenberg
·
Redbridge
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